E-tailer Sales: Going Strong Despite Inflation & Low Consumer Sentiment

16 June 2022, Mumbai:

E-tail biggies — Amazon, Flipkart, and Myntras of the world — are all in the middle of hosting mid-year sales/promotional campaigns one or the other way at the moment.

Given the business environment currently, there are clearly headwinds as inflationary trends are biting the common man more than anybody else.

Startups layoffs, day in and day out & elevated interest rates, and more are not doing any good to consumer sentiments.

But same doesn't reflect in the e-tailers' sales session response been evinced by the e-shoppers buying enthusiasm.

The case in point is," The 16th edition of Myntra’s End of Reason Sale (EORS) witnessed 70 percent growth in traffic over business as usual (BAU) on Day One".

Flipkart’s ‘End Of Season Sale’ is likely to be a win-win for multi-stakeholders including fashion shoppers.

CREDITS: Business Insider