02 June 2022, Mumbai:
E-commerce giant Flipkart sold over 200 million fashion products across nearly 19,200 pin codes. Most of these sales were recorded during the Spring Summer Season sale where over 175,000 sellers from metro and Tier II and III cities also participated. Customers shopped for fashion and lifestyle products including sarees, men’s T-shirts, watches, sunglasses, women’s kurtis and footwear, from national, international and homegrown fashion brands.
This is the first time Flipkart has hit 200 million orders in the fashion category, from January to May this year, considered as the spring-summer season, surpassing the pre-pandemic sales in 2019 as the fashion segment grew rapidly for the company amid COVID.
The season saw customers shopping for fashion products from across the country including metros and a majority of these customers also from Tier III, IV and V cities for fashion products from cities like Ranchi, Ernakulam, Kanpur, Medinipur and Cuttack, and a substantial number of the overall customer base were first-time fashion shoppers.
This season, Flipkart Fashion saw participation from hundreds of made in India brands which included sarees, men’s T-shirts, watches, sunglasses, women’s kurtis, footwear and jeans. The season saw tremendous growth for its fashion seller partners and boosted consumption from audiences across the country.
Walmart-owned Flipkart is in a fierce battle with rivals such as Amazon, Reliance’s JioMart and Tata to tap the booming e-commerce market in India. The Covid-19 pandemic has accelerated the shift to e-commerce, and more consumers are shopping online at a higher frequency on the e-commerce platforms. The online retail market in India is expected to reach $350 billion by 2030 from $45-50 billion now.
