Cantabil offers intermediate solution to changing demand with new collection
10th August 2021, Mumbai:
Known as a complete family wear brand, Cantabil in the last 21 years has emerged strong in Indian fashion industry. The brand set up in 1989 by Vijay Bansal, Chairman and Managing Director, for designing, manufacturing, branding and retailing a complete range of formal-wear, party-wear, casual and ultracasual clothing for men, women, and kids in the middle to high-income group.
At its state-of-the-art manufacturing unit in Bahadurgarh, Haryana the brand makes around one lakh garments every month. Led by Deepak Bansal, Wholetime Director, the Delhi-based company Cantabil is listed with both National Stock Exchange (NSE) and Bombay Stock Exchange (BSE). Except for the last two COVID years, the company has been growing at an annual rate of 30 per cent CAGR and expects to continue growing at the same rate for the next five years.
What are your upcoming collections?
During the pandemic most corporate companies adopted the work from home culture which increased demand for comfortable clothes. Consumers demanded clothes that could be worn at home as well as during official meetings and social media appearances. However, as the pandemic comes under control, they are likely to move away from their current buying behavior. Hence, through our upcoming collection we plan to offer an intermediate solution to changing demands. The collection will introduce several innovations in fabric, styling as well as fits to satisfy the needs of customers.
Elaborate on your retail network
Cantabil’s first flagship store opened in New Delhi in 2000. Since then, the brand has expanded its network to 325 exclusive retail outlets across 18 states, with a team of around 2,500 fashion industry experts. Between 2000 and 2006, the brand opened 40 stores in Delhi including high-street and mall stores besides venturing into nearby states like Rajasthan in 2006.
In the last 21 years, Cantabil has revamped its business strategy to achieve sustainable growth. It has launched various digital marketing initiatives to enhance customer engagement through social media platforms. Currently, the brand is focusing on new e-commerce ventures with Myntra, Ajio, Flipkart, Amazon, Tata cliq and PayTM.
Growing interest in mid-premium fashion apparels amongst consumers in the small towns has opened up Tier II and II markets for our brand. We are opening around five to six stores in these cities every month and aim to reach a store count of 400 in 2021 and around 700 to 750 in the next five years. We also aim to increase our revenues to Rs 1,000 crore in the next few years.
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