Jutti, footwear, and accessories brand Fizzy Goblet plans to launch its latest collection at a pop-up shopping event in Lucknow. To debut on April 12, the event will help Fizzy Goblet connect with shoppers in the North Indian city.

The brand recently also launched its Spring/Summer collection of brightly colored mules. Designed to be worn with both ethnic and western wear, the strappy males have woven style fronts in a mix of pastel and vibrant hues.

Launched by Laksheeta Govil in Mumbai, Fizzy Goblet debuted in 2014 with a collection of traditional style, embellished juttis. Since then, the brand has expanded its product range to include other footwear and accessories in a fusion style designs. 

Fizzy Goblet retails from its direct to customer e-commerce store and 10 flagship stores in Mumbai, Delhi, Noida, Pune, Bengaluru, and Hyderabad. Besides collaborating with labels including Rahul Mishra, Puma, Tribe Amrapali, and Payal Singhal, Fizzy Goblet has also named Kareena Kapoor Khan as its new brand ambassador.

Yoga clothing market in India is witnessing impressive growth, driven by a rising health consciousness and a burgeoning fitness industry. According to Fortune Business Insights, the yoga clothing market reached $25.74 billion in 2022 and is projected to be worth $46.67 billion by 2030, at a Compound Annual Growth Rate (CAGR) of 7.78 per cent.

A significant portion of this growth is expected to come from India. Industry experts estimate the Indian yoga clothing market at around $3 billion, st a Compound Annual Growth Rate (CAGR) of approximately 15-20 per cent.

Key growth drivers

Several factors are propelling the yoga clothing market in India.

Growing health & fitness awareness: Indians are increasingly prioritizing health and fitness, leading to a surge in gym memberships, yoga studios, and overall fitness activities. This growing health consciousness translates into a demand for comfortable and functional yoga apparel.
Rising disposable income: A growing middle class with rising disposable income has more money to spend on activewear, including yoga clothing.
E-commerce boom: The burgeoning e-commerce sector in India offers convenience and wider product selection for consumers, fueling the online sales of yoga wear.
Celebrity influence: Yoga enthusiasts are often inspired by celebrities and social media influencers who promote fitness and healthy lifestyles, further driving the trend.

Indian yoga clothing market can be segmented by region. While metros like Delhi, Mumbai, Bangalore, and Chennai are major markets, Tier II and Tier III cities are witnessing significant growth due to increasing disposable income and fitness awareness.
The women's segment dominates the market, accounting for roughly 77 per cent of the market, but the menswear segment is also showing good growth potential. E-commerce is a fast-growing segment, offering convenience and competitive pricing. However, specialty stores remain crucial for providing expert advice and a personalized shopping experience

Both domestic and international brands are vying for a share of the growing market. Leading names among domestic brands are Alcis Sports, ShivYog Wear, Libas, GOQii, Daami top international brands include Nike, Adidas, Lululemon Athletica, Puma, Reebok.
Alcis Sports, a domestic Indian brand, exemplifies the market's potential. The company reported a 40 per cent year-on-year growth in yoga apparel segment in 2023, attributing it to the increasing demand for high-quality and affordable yoga wear

Market Share by Product Type (2022)
Bottom Wear: 57%
Top Wear: Remaining Share

Market Share by Distribution Channel (2020):
Specialty Stores: 33.8% [2]
E-commerce: Growing Segment

Yousta, the youth fashion format of Reliance Retail has expanded its store network by opening its first high street store in Mumbai.

Located in New Panvel, the store serves as a vibrant hub that celebrates individuality and brings fashion fantasies to life through an enticing blend of style and affordability. All products at the store are priced below Rs. 999, with a majority priced below Rs. 499. Yousta recently opened a store at Phoenix Marketcity, Viman Nagar in Pune; it’s second in the city.

Reliance Retail announced the launch of its youth-focused fashion brand Yousta in August 2023 with the opening of its first store in Hyderabad’s Sarath City Mall. Today, it has over 19 stores in 15 states across the count.

European shoemaker Astormueller has launched its new sneakers range ‘Nubeat’ on the India’s premier e-commerce platform Myntra.

Featuring eight distinct sneakers, the collection has been created by Johanna Müller, a music enthusiast, and the fourth-generation scion of Europe's Müller family. It’s a fusion of music, style, and community and will inspire wearers to step into their own rhythm and embrace the joy of self-expression, says Muller

Sandip Baksi, Chief Operating Officer, Astormueller adds, inspired by the brand’s passion for music and fashion, the collection reflects is a reflection of its creativity and endless possibilities. It will exclusively available for purchase on Myntra and Nubeat’s online store. 

Digital wholesale platform Joor has unveiled its new initiative titled, ‘Sustainability in Focus.’ Dedicated to showcasing brands worldwide committed to sustainable practices, this show aims amplifies the visibility of eco-conscious collections and assists global retailers in sourcing sustainable products for their stores.

Being held from Apr 02-June 02, 2024, this event features 136 sustainable brands including Ganni, Johnstons of Elgin, Marine Serre, and Stella McCartney, etc.

Amanda McCormick Bacal, Senior Vice President-Marketing, Joor emphasises the importance of supporting sustainability efforts across the fashion industry. With its extensive network of global fashion buyers, the platform serves as a vital link between designers and retailers, providing visibility and fostering connections, Bacal says.

Launched in 2020, Joor Passport has streamlined the global trade show and fashion week experience, offering a centralised platform for buyers. This tool has proven indispensable, especially amid restricted travel conditions. As physical events gradually resume post-pandemic, Joor Passport plans to expand its reach, catering to both virtual and in-person attendees.

In 2021, Joor extended its presence to Japan, hosting a virtual fashion event featuring over 30 Japanese brands. This expansion facilitates connections between brands and international buyers, enhancing business opportunities.

Furthermore, in November 2023, Joor partnered with ISPO Munich, a sports trade fair, to foster growth in sports, outdoor, and lifestyle product domains, highlighting its commitment to diverse sectors beyond traditional fashion.

A prominent contemporary Indian fashion brand, Shree has launched its latest desert inspired collection across the brand stores in the United Arab Emirates.

Titled, the ‘Afifa Elegant Abaya Collection’, the range is inspired by the serene landscapes of the desert. Its theme, ‘Elegant Oasis,’ embodies a sense of tranquility and grace. The garments feature soft, flowing fabrics in calming hues such as sand, sage green, and dusty blue. These are further embellished by intricate designs of the desert flora and fauna, including delicate embroidery and shimmering beadwork. These details aim to capture the ethereal beauty of desert life, adding depth and allure to each piece.

A standout feature of the Afifa collection is the use of premium Korean Nida fabric, renowned for its exceptional quality and luxurious texture. This fabric not only ensures unparalleled comfort but also adds a touch of opulence to every garment.

Sheetal Kapoor, Founder, Shree, says; the collection blends elegance, cultural respect, and contemporary style, empowering customers to embrace their unique identities with confidence. It fuses traditional elegance with modern sensibilities to cater to the preferences of the modern woman.

Alongside the Abaya collection, Shree is showcasing a range of printed tunics and kurtas this season, providing customers with a diverse selection of ethnic wear options.

Operator of the Nykaa e-commerce platform, FSN E-Commerce Ventures has registered a significant rise in the fourth-quarter revenue of the platform. The platform’s net sales grew in the range of 27 per cent to 29 per cent. Meanwhile its gross merchandise value rose by around 30 per cent.

The smaller divisions of the e-commerce company exhibited the most rapid growth, contrasting with the mainstay businesses in beauty and garments, which both experienced a growth in gross merchandise value in the mid-twenties.

Including business-to-business operations, the smaller business units demonstrated a GMV growth of around 65 per cent or in the mid-sixties range during the quarter.

Nykaa attributes its success in the beauty business to robust growth in customer acquisition, platform conversion, and user engagement. The company emphasises a healthy surge in order volume, reflecting strong customer demand, particularly in categories such as makeup and skincare.

These results align with broader trends observed in India's consumer market, characterised by robust growth in products catering to the upper-middle-class and affluent segments over the past five quarters.

Originally focused on selling beauty products, Nykaa debuted in the Indian market in November 2021. Since then, it has diversified its offerings beyond beauty to include lifestyle and B2B segments through platforms like Nykaa Fashion, Nykaa Man, and Superstore.

Furthermore, Nykaa has strengthened its offline presence, boasting a total of 174 stores across India as of December 31, 2023.

Esteemed Scottish men’s fashion brand renowned for its exquisite suits, Reid & Taylor plans to launch seven stores across Mumbai within a month. The brand recently launched its latest store in Borivali offering its distinguished range of formal and casual wear to the city’s fashion enthusiasts.

Reid & Taylor was established by the Scottish entrepreneur Alexander Reid in the 1830s. The brand flourished with the support of Joseph Taylor, eventually earning global acclaim for its luxurious worsted suiting. Over the years, it has garnered a devoted customer following, with celebrities like Pierce Brosnan endorsing its impeccable craftsmanship.

Having entered the Indian market in 1998, Reid & Taylor continues to captivate discerning customers with its timeless designs and superior quality. The brand has a state-of-the-art mill in Mysore, Karnataka that sets new standards of excellence in the world of men’s fashion by seamlessly blending Scottish heritage with Indian craftsmanship.

The renowned homegrown fashion brand of India Biba launched two new collections at its flagship store on the Loudon Street in Kolkata, West Bengal.

The first of these collections, titled, ‘Har Nazar Mein Kuch Naya,’ offers a wide array of choices ranging from festive ensembles to everyday Indian wear and trendy workwear. Complementing these outfits are the newly launched accessories including jewelry and bags, enhancing the overall style quotient.

Biba also launched an exclusive collection for Poila Baisakh, a festival celebrated with great fervor in Bengal. This collection was launched by Tollywood celebrity Ritabhari Chakraborty, known for her illustrious career in Indian television and film.

Epitomising the essence of Biba, the Loudon Street store in Kolkata caters to the dynamic spirit of the ‘BIBA girls; with its diverse range of fashion offerings. The brand has set up 17 stores across Kolkata with an aim to democratise Indian fashion, says Siddharath Bindra, Managing Director.

Through these meticulously curated stores, Biba continues to redefine Indian fashion, prioritising customer satisfaction while offering a diverse range of fashion merchandise.

Amazon has introduced a special store called ‘Bazaar’ in India, featuring affordable and trendy fashion and lifestyle products, as it ramps up efforts against Walmart-owned Flipkart and Reliance’s Ajio, which have made deeper inroads in the Indian fast-fashion market.

The store promises to offer hassle-free delivery, zero referral fees, and access to a vast customer base. It sells items from clothing, accessories, and jewelry to handbags, shoes, traditional and western wear, and a wide array of home goods including kitchenware, towels, bed linens, and décor items.

Bazaar’s offerings also include trendy t-shirts starting at $1.55 and sneakers priced under $3.

India is a key overseas market for Amazon, which has invested more than $11 billion in the country to date. Despite the company’s cloud unit, AWS, maintaining its market-leading position in India, Amazon’s e-commerce arm holds the second spot behind Flipkart.

The fast-fashion e-commerce market in India has witnessed significant growth, with local startups drawing inspiration from global giants like Zara, H&M, and Uniqlo. While Flipkart's Myntra platform currently dominates, Reliance's Ajio has rapidly captured around 30 per cent market share within a year.