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Retailers look forward to festive sales

Amazon and Flipkart expect a 40 per cent hike in consumer traffic during the Navratri-Diwali period.

Festive orders from such e-tailers for some electronics, smart phones and fashion brands have jumped as much as 80 per cent from the previous year. For online-focused brands, the orders have doubled from last year. Smart phones, consumer electronics and apparel constitute roughly 80 per cent of online sales in India. The festive season – from Durga Puja to Diwali – accounts for 30 per cent to 40 per cent of annual sales for consumer goods makers and retailers across products such as smart phones, electronics, apparel and fashion. It is often considered the largest shopping period in India. For a retailer like Shoppers Stop, sales during the festive season are driven by beauty products, women’s shoes and handbags, ethnic wear, personal accessories and fragrances.

Marketplaces are bullish since consumer sentiments tend to improve during Durga Puja, Dussehra and Diwali. During the festive season consumers tend to buy higher priced merchandise as compared to the regular period. Consumers might see some of the highest discounts this festive season, led by online-exclusive sellers. Some offline retailers offer discounts on certain bill sizes or gifts, which push up sales.

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