A revival in consumers’ interest back on the marketplaces is likely to change the overall growth prediction for e-commerce for 2020. Online retailers reported a surge in orders as the government lifted curbed on e-commerce activities. Snapdeal reported 65 per cent share of red zone orders out of the total orders it received on the first day of the current lockdown. This also led to around 2.4X growth in order volume for the retailer during the day from the previous 15 days. The revival in demand for non-essential goods largely came from metros and Tier-I cities that are in the red zone such as Delhi, Mumbai, Bengaluru, Patna, Chandigarh, Ahmedabad, Faridabad, Indore, Pune, Ludhiana, Jaipur, Chennai, Hyderabad, etc.
Like Snapdeal, Amazon reported receiving orders for consumer electronics, kitchen and home appliances, smart devices, laptops, phone accessories. The retailer also received inquiries for coolers and ACs, clothing, grocery, health and personal care products, beauty and sports products. Moreover, laptops, books, headphones and computer accessories also continued to interest its customers.