Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Roadster launches jeans in 50 options

Roadster has launched a sustainable jeanswear collection with over 50 options to choose from.

The collection is not only eco-friendly but sticks to Roadster’s rugged style, yet keeping it simple. Fits and styles take center stage, with a particular emphasis on silhouettes: straight-leg, ripped, distressed and clean-cut. The latest collection is created with responsible cotton to create simple quality jeans with attention to detail and sustainability.

With this new collection, Roadster has begun its green journey by increasing its focus on using more sustainable finishing processes and using eco-friendlier and recycled materials across its collections to lower the impact on the environment.

Roadster is the largest casual wear brand on Myntra. It is a brand that represents the adventurous life on the road. Roadster’s approach toward green jeans is a systematic and methodical one that aims to create sustenance opportunities at every stage of the creation of the product.

The collection includes a minimum of 50 per cent sustainable materials or processes. It has a good mix of 100 per cent organic cotton jeans, recycled poly jeans (each pair using between 9 to 21 bottles worth of plastic for production) and reduced water jeans (each pair saving on 36 liters of water).

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Shaping socio-political growth through fashion

Shaping socio-political growth through fashion

"Fashion and politics have always complemented each other in paving the future growth of a nation. The term Fashion Activism, coined by famous designer Céline Semaan, Founder of Tech Lab... Read more

Brune to ramp up women’s collection

Brune to ramp up women’s collection

The latest Spring/Summer mule collection from Brune is designed especially for extra comfort in summers. “The assortment offers great variety of buckle mules from single to double monk in leather... Read more

Individuals, stakeholders find new ways to clean up Asian clothing industry

Individuals, stakeholders find new ways to clean up Asian clothing industry

As per United Nations Climate Change, the fashion industry, which accounts for 10 per cent of the world’s carbon footprint and 20 per cent of waste water, is likely to... Read more

Changing demand, technology driven solutions revolutionise India’s fashion indus…

Changing demand, technology driven solutions revolutionise India’s fashion industry

  The Indian fashion industry is shifting from western brands to Indian designer and indigenous brands and clothing. This transformation is happening largely due to the income shift and the penetration... Read more

Gartex, Messe Frankfurt India collaborate for unified platform

Gartex, Messe Frankfurt India collaborate for unified platform

  Mex Exhibitions and Messe Frankfurt India have entered into a strategic alliance to create a unified industry platform called ‘Gartex Texprocess India.’ The event will be a part of Messe... Read more

Phygital, social media some of many trends to shape Indian e-com in 2019

Phygital, social media some of many trends to shape Indian e-com in 2019

The Indian e-commerce industry is expected to reach $4.88 trillion by 2020. Experts outline some of the trends that will dominate the sector in 2019: Retailers go phygital Many retailers are going... Read more

Nature inspires Duke Fashions’ Spring/Summer ’19 collection

Nature inspires Duke Fashions’ Spring/Summer ’19 collection

Inspired by exotic warm beaches and glorious mountains of the South East Asian Island, the Spring/Summer collection of Duke Fashions comprises T-shirts, designer tops, shirts, denims, trousers, lowers, loungewear, capris,... Read more

Value fashion gains prominence in smaller cities

Value fashion gains prominence in smaller cities

Exposed to latest fashion trends on the internet, consumers from small cities are demanding latest cuts and designs from apparel makers. In order to cater to their tastes, value-fashion brands... Read more

India’s luxuries market to clock in 10 per cent growth till 2022

India’s luxuries market to clock in 10 per cent growth till 2022

The luxury market, comprising of products, services and assets is growing at around 5 per cent. The luxury products market forms around 30 per cent of this total market. Internationally,... Read more

Madame to rule the charts with robust growth plans

Madame to rule the charts with robust growth plans

Madame from the house of Jain Amar Clothing (JACPL) has been a strong player in the women’s wear segment. Madame, with time, has decoded its strategies to counter competition from... Read more

MOST POPULAR NEWS
Go to top