Roadster has launched a sustainable jeanswear collection with over 50 options to choose from.
The collection is not only eco-friendly but sticks to Roadster’s rugged style, yet keeping it simple. Fits and styles take center stage, with a particular emphasis on silhouettes: straight-leg, ripped, distressed and clean-cut. The latest collection is created with responsible cotton to create simple quality jeans with attention to detail and sustainability.
With this new collection, Roadster has begun its green journey by increasing its focus on using more sustainable ﬁnishing processes and using eco-friendlier and recycled materials across its collections to lower the impact on the environment.
Roadster is the largest casual wear brand on Myntra. It is a brand that represents the adventurous life on the road. Roadster’s approach toward green jeans is a systematic and methodical one that aims to create sustenance opportunities at every stage of the creation of the product.
The collection includes a minimum of 50 per cent sustainable materials or processes. It has a good mix of 100 per cent organic cotton jeans, recycled poly jeans (each pair using between 9 to 21 bottles worth of plastic for production) and reduced water jeans (each pair saving on 36 liters of water).