Salt Attire has opened its first offline experience store, in Gurugram. It features premium collections of work wear apparel, jewelry and a niche segment of accessories. With this offline store, customers have a lot more freedom to customize as per their preferences in styles, fabrics etc. Also, given Salt Attire’s price points, which are relatively in the premium range compared to other fast fashion e-commerce websites, the offline, in-store experience is a better offering customers who want to touch-feel the fabric and try on the garments first.
Salt Attire is an online fashion startup for women’s work wear. More such stores are planned for major cities by 2020. Salt Attire designs nine to nine wardrobe for contemporary working woman. Designs are functional, sophisticated and chic. The brand focuses on clean cuts with finer detailing and creates elevated basics that are work appropriate, with no plunging necklines or high slits. Also, for any designs that require the clothing to be sheer, a camisole is provided. Fabrics are aesthetically pleasing, feel good on the skin and are very comfortable for all day wear. These are of premium quality, lightweight and durable. Polyesters are light weight, all weather, easy to maintain and wrinkle free.