Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India
 

Sanskriti looks to consolidate further, focus on upcoming season

Sanskriti looks to consolidate further focus on upcoming seasonTraditional ethnic wear never goes out of style and can make an Indian girl look far more glamorous that even a designer western dress. Innovation and styling may be the driving force, but old is always gold when it comes to ethnic wear. With mix and match fusion wear being the most happening apparel segment, young women are coming back to wearing ethnic wear like never before.

Ethnic wear’s uniqueness difficult to match

Women tend to prefer some experimentation in regular styles, Sanskriti looks to consolidate further focus on upcomingbut even the most modern non-conformist does wear ethnic attire on special occasions to look her best. Ethnic wear manufacturers understand that for women, wearing traditional clothes doesn’t mean you’re old fashioned, it just means you’re smart enough to challenge fashion trends.

As Siddhaarth Oberoi, Managing Director of ethnic wear brand Sanskriti says, “One has to be innovative always with style up to the mark to keep one coming back to buy your product. The strongest fabric that we play with round the year is cotton. It can be blends of cotton with silk or linen but defiantly have the essence of cotton in them.’’

Big brands know that it’s always the customer who sets the trend and what is sold more is what the current market trend is. Less is more in ethnic wear nowadays, unlike a decade ago. The style statement is the right fabric with a figure-enhancing cut and drape silhouette with minimalistic embroidery and embellishments.

“No matter how much we are influenced by the West, an Indian lady still looks best in Indian attire. As per our experience, we would say sharara/gararas and lenghas with jackets or drapes are going to do well in the coming season. For the wedding season this year we plan to play more with solid warm colours such as gold, red, mustard and bottle green. The last few seasons bright and pastels played a big role but the trend is now changing. ‘’

Playing it safe in expansion plans

Sanskriti is playing a wait and watch policy as regards its retail expansion. The past five years of the Modi government which brought in the GST has affected the retail market negatively. People are careful about spending, so major geographical expansion plans does not make monetary sense. It is better to consolidate what is already established and give it another season while checking out market requirements in different parts of the country

Having started three decades ago as a manufacturing wholesaler, Sanskriti has come a long way. With a lot of business online, selling to international markets, the company knows how well social media can help to make a profitable business. There are now many premium ethnic wear designer labels or ethnic wear flooding the already saturated market. Most medium-sized brands are facing a shortfall in sales in all segments but yet they have to keep all the ranges in their product portfolio. Sanskriti too has a range of premium ethnic wear to compete with designer labels in the battle for the survival of the fittest.

Ethnic, fusion and western wear may be cutting into each other’s market pie, but the average Indian woman is still a traditionalist. And since fashion always repeats itself, brands know that ethnic wear will forever rule the roost.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Indian e-commerce players need better strategies to lure customers

Indian e-commerce players need better strategies to lure customers

      Experts believe without effective e-commerce, India’s post-pandemic economic recovery would be harder than it is now. E-commerce players like Myntra and Amazon are helping physical stores overcome difficulties in delivering... Read more

Crisil predicts 25-30 per cent fall in revenues of RMG makers in FY21

Crisil predicts 25-30 per cent fall in revenues of RMG makers in FY21

     Crisil Ratings predicts a 25-30 per cent decline in revenues of RMG makers in ongoing financial year due to the prolonged lockdown and lower discretionary spending. The agency expects this... Read more

From casual to need-based, COVID-19 changes consumer’s shopping habits

From casual to need-based, COVID-19 changes consumer’s shopping habits

    Shopping, the favorite hobby of many Indians; especially women, is undergoing a paradigm shift with the pandemic altering not just the modes of shopping, but the products being bought. While... Read more

India expects ‘V’ shape economic recovery from next year: Fin Min

India expects ‘V’ shape economic recovery from next year: Fin Min

     Speaking at a virtual conference organized by the Federation of Indian Chambers of Commerce and Industry (FICCI), finance ministry official said the government was expecting a "V" shape economic recovery... Read more

Apparel brands and retailers defer new launches owing slow demand

Apparel brands and retailers defer new launches owing slow demand

     Apparel brands and retailers have deferred new launches for this season owing to the extremely slow recovery in consumer demand that resulted from the above-mentioned situation, While a big number of... Read more

Designer Archana Kochhar distributes masks to frontline workers

Designer Archana Kochhar distributes masks to frontline workers

     Designer Archana Kochhar and her team understand that no amount of appreciation will suffice to acknowledge the efforts of the frontline workers who are risking their lives without a thought... Read more

Emotional connect, less wastage fuels demand for bespoke fashion in India

Emotional connect, less wastage fuels demand for bespoke fashion in India

    The growing emphasis on quality over quantity is boosting demand for customized fashion in India. With people buying less, their interest in off-the-rack clothes is weaning, feels designer Payal Singhal... Read more

Weekend shopping shrinks as consumers shop during weekdays, office hours

Weekend shopping shrinks as consumers shop during weekdays, office hours

     With consumers venturing out more during weekdays and office hours, the trend of weekend shopping has shrunk to a third. This change is mainly a result of closure of multiplexes,... Read more

Steady online retail revive demand as offline retailers gear up to boost sales

Steady online retail revive demand as offline retailers gear up to boost sales

    The nationwide lockdown being implemented to curb COVID-19 spread has hit Indian fashion and apparel sector hard with sales recovering just 35 per cent that of January levels. Latest Redseer... Read more

High-street retailers stage quicker recovery than malls: RAI

High-street retailers stage quicker recovery than malls: RAI

     High-street shopping destinations in metros like Delhi, Bengaluru, Pune, Kolkata are staging a quicker recovery than malls for retailers, says a survey by the Retailers Association of India (RAI). Stores... Read more

MOST POPULAR NEWS
Go to top

Follow Us On:

Face BookDealersForYou

TWDFUpublications

LNDFUpublications

YouTubeDFUpublications

 Copyright © 2020 DFU Publications. All rights reserved.