Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Scented vests from Lux Cozi

Lux Cozi has launched India’s first scented vest range for men. The vests are made from 100 per cent cotton and are designed to help people stay fresh even after a long day at work. They retain their fragrance even after continued washes. Especially during summer the refreshing scented vests will be a landmark product in the men’s innerwear category. The brand ambassador is Varun Dhawan.

Lux Cozi is the flagship brand of Lux, which manufactures more than 100 products across 14 major brands comprising a complete range of innerwear for men, women, and children. Lux Industries is focusing to sustain its steady growth via creating an online presence through e-commerce besides the traditional retail formats. In terms of addressing consumers' needs the brand has always invested in innovation and automated technologies to address the ever-demanding consumer expectations. This is about procuring the best yarn from India and abroad coupled with extensive quality controls. The company has upgraded and revamped its manufacturing and marketing strategies. The plant in West Bengal is equipped to manufacture five lakh pieces of knitted products a day, one of the largest in India’s innerwear sector. The group has 950 distributors pan India.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Zodiac to continue growth through innovative designs and quality

Zodiac to continue growth through innovative designs and quality

“A lot of passion goes into the creating of Zodiac products,” says Salman Noorani, Managing Director of the premier menswear brand, known for creating shirts, trousers, suits and other apparels... Read more

Duke brings in new track wear collection

Duke brings in new track wear collection

Duke a leading menswear fashion brand brings in its latest range of yoga, fitness, leisure or even for comfortable sleep for this season. Young and full of ideas, new generations... Read more

Cool Colors to explore new aspects of fashion through retail expansion

Cool Colors to explore new aspects of fashion through retail expansion

Every year, Cool Colors, a brand from Bafna Clothing Company, launches new fashion styles that set it apart from competitors. This year, the brand launched a collection of striped shirts... Read more

Slowdown forces value retailers to hold back expansion plans

Slowdown forces value retailers to hold back expansion plans

The ongoing economic slowdown is forcing India’s top value fashion retailers to hold off their expansion plans. Faced with muted consumer demand, these players are planning to cut down their... Read more

Mufti launches five stylish hoodies

Mufti launches five stylish hoodies

Mufti, India's leading clothing and fashion brand has launched a new range of hoodies. These hoodies can be paired with blazers and jackets making it apt for any occasion. These... Read more

Ecommerce technologies changing shopping experiences across India

Ecommerce technologies changing shopping experiences across India

The world's sixth-largest economy, India also has the world’s youngest population. According to India Brand Equity Foundation, this will boost consumer expenditure in the country to $3.6 trillion by next... Read more

KandyFloss aims to be the one-stop shop for infantwear

KandyFloss aims to be the one-stop shop for infantwear

Babycare brand KandyFloss is planning big for the future. “We aim to launch all possible apparel products for kids in the age group 0-2 years,” states Bhavin Joshi, Head of... Read more

GTE 2020 to improve garment productivity and efficiency in India

GTE 2020 to improve garment productivity and efficiency in India

A platform for manufacturers and suppliers across, the 30th edition of the Garment Technology Expo is currently is being held at the NSIC Exhibition Complex in New Delhi. Comprising seminars and... Read more

Vanca to explore green fashion with new colors and prints

Vanca to explore green fashion with new colors and prints

In its upcoming S/S ’20 collection, women’s wear brand Vanca plans to use more solid colors with a generous mix of stripes. “We also plan to add more prints and... Read more

Time for Indian artisans to come forward and drive embroidery broking business

Time for Indian artisans to come forward and drive embroidery broking business

Even while the Made in India label is gaining prominence, the role of Indian craftsmen in making the world’s most beautiful catwalk and red carpet dresses is being systematically brushed... Read more

MOST POPULAR NEWS
Go to top