Multi-brand fashion and lifestyle retailer Shoppers Stop opened its 10th department store in the Seawoods Grand Central Mall, New Mumbai. The new 15,000 square foot Shoppers Stop store has dedicated sections for apparel, cosmetics, accessories, and homeware.
Shoppers Stop aspires to be an omni-channel online leader in the fashion and beauty offerings through a strong footprint backed by technology innovations. The retailer has two existing stores in New Mumbai and has opened a boutique store at Seawoods to cater to the evolving needs of its customers in the nearby vicinity.
As part of its omni-channel strategy, Shoppers Stop is focusing its brick-and-mortar outlets to provide offline-only experiences. The brand currently has 85 department stores in 40 cities across India as well as a dedicated e-commerce store. The business first launched in 1991 and today retails over 600 Indian and international brands.