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Shoppers Stop opens store in Noida presents new experience

This is the large format retailer’s fourth store in Noida, 14th in Delhi NCR and the 84th in the country. Shoppers Stop’s new store in Noida is spread across 43,000 sq ft of retail space. This is an experiential bridge-to-luxury, multi-brand fashion store. The interior design creates a clean minimal backdrop to complement the brand presence and gives the store a distinctive host environment. The store design reflects the variety of urban experiences visitors expect in concept stores. To emphasize the diversity of products and categories in the store, and to give the customer an intuitive orientation at the same time, each department such as apparel, beauty, fashion accessories and home has been designed as a distinct neighborhood. Each category zone is characterized with individual materials and architectural elements which will appeal to customers. The interior materials and color palette together creates an environment to sharply highlight brands’ fashion offerings.

Clean vitrified flooring with dark color vitrified tiles in the aisle and different departments help define the walkways in the store while drawing attention to premium offerings within the store. The trial rooms are designed especially for the category they are servicing with the use of interesting forms and graphics.

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18 Fire’s new collection offers traditional garments in a modern avatar

18 Fire’s new collection offers traditional garments in a modern avatar

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Welspun to unlock market potential with new branding, pricing strategies

Welspun to unlock market potential with new branding, pricing strategies

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Bonny to strengthen market presence, expects 20% growth this fiscal

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India’s National E-commerce Policy: A boon in disguise

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Expected to reach $200 billion by 2026, Indian e-commerce market is likely to have a total user base of 829 million by 2021. This growth will be primarily driven by... Read more

Competition leads brands/etailers beyond metros to smaller cities

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With competition in India’s metros and Tier I retail markets intensifying on account of escalating labor and real estate costs, many brands are veering towards the Tier II and III... Read more

Bodycare Creations looks to create a niche with new athleisure range

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“Changing lifestyle preferences and a promising economy are compelling Indian consumers to be more health conscious and add new health and fitness routines to their already hectic lifestyle, primarily benefiting... Read more

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