This is the large format retailer’s fourth store in Noida, 14th in Delhi NCR and the 84th in the country. Shoppers Stop’s new store in Noida is spread across 43,000 sq ft of retail space. This is an experiential bridge-to-luxury, multi-brand fashion store. The interior design creates a clean minimal backdrop to complement the brand presence and gives the store a distinctive host environment. The store design reflects the variety of urban experiences visitors expect in concept stores. To emphasize the diversity of products and categories in the store, and to give the customer an intuitive orientation at the same time, each department such as apparel, beauty, fashion accessories and home has been designed as a distinct neighborhood. Each category zone is characterized with individual materials and architectural elements which will appeal to customers. The interior materials and color palette together creates an environment to sharply highlight brands’ fashion offerings.
Clean vitrified flooring with dark color vitrified tiles in the aisle and different departments help define the walkways in the store while drawing attention to premium offerings within the store. The trial rooms are designed especially for the category they are servicing with the use of interesting forms and graphics.