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Shree plans 100 new stores

Ethnicwear brand Shree plans to add 100 stores by the end of current financial year, in addition to their already existing 65 stores. This expansion will focus in tier-III cities as well as the brand’s debut in popular high footfall malls in metros.

Shree began as an online retailer in 2011 and came into exclusive store retailing in 2015. Currently, the retail brand operates in CoCo, FoFo and FoCo models for EBOs. Shree will also bring their new store identity soon with the objective of bettering shopper convenience and intensifying display spaces.

The typical size of a Shree store varies between 400 and 800 sq ft, depending upon market need and customer base. The brand keeps its price points affordable and treats 12 months as 12 seasons. Therefore, its collection, VM stories, etc

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