Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Smag introduces athleisure series, expects 40 per cent market growth

Smag introduces athleisure series expects 40 per cent marketCelebrating 10th year of its establishment, Smag Retails is introducing an athleisure series in sweat shirts and knitted coats in blazer categories. “Sweat shirts and jackets are in demand,” notes Varinder Joshi, Head Marketing of the brand. In sweat shirts, grindle, melange and bright colors are trending while jackets made of nylon and polyester base fabrics are preferred. Light weight jackets are also in demand. We offer apparels 30 per cent cheaper even though we use the same fabric and accessories as other brands,” adds Joshi

Fabric innovations and styles in T-shirts

T-shirts are becoming trendier as blended fabrics are replacingSmag introduces athleisure series expects 40 per cent market growth cotton. Introduction of imported fabric from China is changing the dynamics of the industry with almost 90 per cent of Mumbai-based brands making their range from these fabrics. Ludhiana, on the other hand, still relies on traditional but new local fabrics. “Round neck tees in colored melange, cotton Lycra are in demand. Short collars with all over prints on Lycra and pique, and multi-color digital prints are trending,” Joshi explains.

A number of innovations on yarn and fabrics are taking place in India. Chinese fabrics are flooding Indian markets. “These fabrics have Lycra with cotton, nylon with Lycra, polyester Lycra. The Indian version of these fabrics is also available but they do not have the same blend. Yarn manufacturing companies like Vardhman Mills, Winsome Yarn are also introducing new blended yarns,” states Joshi.

Slogan T-shirts in demand, licensed labels find no takers

Another emerging trend is of slogan tees. “These sell mainly in metros as they have small client base. Also, licensed labels are not preferred by Indians who prefer to buy exclusive value for money products,” Joshi opines. Last year was fantastic in terms of business for the brand as their dealers didn’t have any unsold inventory. “To cash in on this demand, we did a few pre-bookings and have received a good response. This year we expect to grow around 40 per cent,” adds Joshi.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

India records biggest surge in e-commerce retail

India records biggest surge in e-commerce retail

A study conducted by Facebook India and Boston Consulting Group recently recorded the sharpest surge in e-commerce adoption across multiple categories in India compared to other markets, including China, Brazil,... Read more

350 retailers threaten to shutter outlets

350 retailers threaten to shutter outlets

Retailers of around 350 brands including DLF, Ambience Nexus, Pacific Group, Oberoi, Mantri have threatened to shutter outlets in shopping centres if their demands for rent-waivers and new rental agreements... Read more

DFU Live Webinar #3: highlights growing demand for loungewear post Covid-19

DFU Live Webinar #3: highlights growing demand for loungewear post Covid-19

The webinar #3 organized by DFU Publications-DFU LIVE on May 30 on the theme: ‘New Categories Dikhao, Sales Badhao’ (Emerging New Categories for Apparel Retailers, Post-Covid), saw experts stressing on the significant... Read more

Kidswear market to grow at CAGR of 17.9 per cent till 2023

Kidswear market to grow at CAGR of 17.9 per cent till 2023

Euromonitor India predicts, children’s wear market for ages 0-14 years in the country is projected to grow at a compounded annual rate of 17.9 per cent from 2018 to 2023.... Read more

Consumer psyche to witness a paradigm shift post-COVID-19: LIVA study

Consumer psyche to witness a paradigm shift post-COVID-19: LIVA study

For any retailer, it is important to be compassionate towards consumer’s thoughts and feelings. With this in focus, LIVA, an ingredient fabric brand from the Aditya Birla Group alongwith MRM,... Read more

CMAI requests government to levy additional import duty on RMG imports

CMAI requests government to levy additional import duty on RMG imports

The Clothing Manufacturers Association of India (CMAI) has written to the Minister of Textiles Smriti Zubin Irani, and the Minister of Commerce and Industry Piyush Goyal to consider levying a... Read more

India’s activewear market to reach Rs 997.8 billion by 2024

India’s activewear market to reach Rs 997.8 billion by 2024

A report titled, ‘Activewear Market in India 2019’ by ResearchAndMarkets.com, says the activewear market is estimated to reach Rs 997.8 billion by 2024, expanding at a CAGR of ~13.59 per... Read more

DFU Live Webinar #2: Highlights challenges to lure reluctant customers back to s…

DFU Live Webinar #2: Highlights challenges to lure reluctant customers back to stores

The Webinar #2 organized by DFU Publications-DFU LIVE in association with TRRAIN on the theme: ‘Consumer Bulao, Retailer Jitao’ (Spiking Consumption, Winning the Customer Back), saw experts highlighting the challenges involved... Read more

Indian apparel players gear up for the new normal

Indian apparel players gear up for the new normal

With the pandemic impacting both apparel manufacturers and retailers in India, these industry players are preparing themselves for the new normal. Speaking at a recent webinar by the Retail Association... Read more

CMAI welcomes economic package announced by the finance minister

CMAI welcomes economic package announced by the finance minister

CMAI has welcomed the measures announced by Nirmala Sitharaman, Finance Minister, especially those connected with the Government’s support to the MSME Sector – on which she focused on today. According to... Read more

MOST POPULAR NEWS
Go to top