E-commerce major Snap deal has on-boarded about 52,000 sellers in Uttar Pradesh across different product categories and locations. Most of these sellers are based in the Lucknow, Varanasi and Noida regions. Since, the pan-India merchant count on-boarded by Snap deal is about half-million, the number of sellers Uttar Pradesh is therefore, more than 10 per cent. Sellers from Uttar Pradesh mainly deal in women ethnic wear, watches, personal care and grooming appliances like trimmers, hair dryers, footwear, and home decor.
Traditional fashion items manufactured in Uttar Pradesh like Chikank kurtas, stone crafted home decor and Banarasi sari are also popular. Besides, furnishings like cushion covers, table runners, trays and boxes in hand printed paisley patterns also sell well in all parts of India.
Although Noida and Lucknow are Snapdeal’s biggest markets in Uttar Pradesh, nearly 60 per cent of its orders emerged from smaller markets like Azamgarh, Moradabad, Bulandshahr, Deoria, Mirzapur, Mau etc.
Snapdeal reported 30 million unique buyers in the last 12 months pan-India. The company mainly focuses on non-branded products across different product categories, targetting “the fast growing value conscious mass segment of online buyers.”
The steady fall in the price of smartphones, buyers from middle-class India were logging online in big numbers, which is currently estimated at 100 million and expected to burgeon exponentially going forward.