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Snapdeal orders grow fourfold

Snapdeal has seen its order volumes grow fourfold in the last year or so. Healthy, rejuvenated and in control of its own destiny, the online marketplace is now sailing ahead toward brighter horizons. Shifting to a smaller office with around 800 employees, and selling off its other companies (inclu¬ding mobile wallet Free-Charge, logistics entity Vulcan and e-commerce management company Unico¬mm-erce), has helped it to run a leaner operation but with more cash in the bank.

It has been a roller-coaster ride for Snapdeal. From a valuation of $6.5 billion to backing by global investors and employing 10,000 at its peak, the entity has seen it all. In eight years, Snapdeal converted itself from an offline deals and discounts entity to an online one. In 2012, it moved to become an online pure-play marketplace.

Snapdeal’s best bet was to go forward as an independent company —with a clear business plan, christened Snapdeal 2.0. On job cuts the firm went through, a very painful resizing was done in February 2017. From near-death to generating cash, it took a lot of courage, focus and discipline to turn the ship around. And this was achieved with a nimble 800-plus member team —in a flat, agile structure, responding in real time to external and internal needs.

 

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Monte Carlo continues to make a mark with its knitwear collection

Monte Carlo continues to make a mark with its knitwear collection

Continuing to make a mark in knitwear segment, lifestyle brand Monte Carlo’s Autumn/Winter 2019 collection uses high-end quality yarns and fabrics inspired by latest trends from around the world. “We... Read more

Campus Sutra targets growth through product, retail expansion

Campus Sutra targets growth through product, retail expansion

“We keep pushing the envelope and introduce newer and better version of our products every season,” notes Aditya Agarwal, Co -Founder. “This season, we are focusing on technologies like UV... Read more

Asics expanding product range and retail network

Asics expanding product range and retail network

Rajat Khurana, Managing Director-Operations, Asics feels, yoga pants and gym clothes have taken over the mainstream apparel sector and are even threatening to dethrone denim as the go-to basic. The... Read more

Reliance set to disrupt e-com in India

Reliance set to disrupt e-com in India

Reliance Retail is working on creating the world’s largest online-to-offline platform. The behemoth is well positioned to create massive disruption in the market. It has a history of launching operations... Read more

Smag introduces athleisure series, expects 40 per cent market growth

Smag introduces athleisure series, expects 40 per cent market growth

Celebrating 10th year of its establishment, Smag Retails is introducing an athleisure series in sweat shirts and knitted coats in blazer categories. “Sweat shirts and jackets are in demand,” notes... Read more

H&M India sales cross Rs 1,100 crores

H&M India sales cross Rs 1,100 crores

H&M has crossed Rs 1,100 crores in sales in India during the year ended November 2018. The Swedish fashion retailer entered India in October 2015. The company has been lucky... Read more

Numero Uno looking to create meaningful classic products

Numero Uno looking to create meaningful classic products

In its S/S ’19 collection, Numero Uno focuses on macro trends. For example, Feeling Natural, is a theme inspired by nature, with its slubby, injected textures and home -spun structures in... Read more

Myntra chalks out new strategies to drive growth

Myntra chalks out new strategies to drive growth

A lot is taking place at Myntra. Firstly, the e-commerce company plans to move out of its current Bengaluru office in the next few months. Its parent company Flipkart Group... Read more

I Wear Me nurturing organic concept through retail and product expansion

I Wear Me nurturing organic concept through retail and product expansion

“India is still warming up to the idea of organic,” says Hina Palkar, Director, I Wear Me, a premier T-shirt brand that offers 100 per cent organic cotton tees. “Although... Read more

A promising season ahead for Oner with new collections

A promising season ahead for Oner with new collections

As per Rishav Jain, Managing Director of Oner, “T-shirts are the universal choice of women across the world due to their comfort and moderate pricing.” The brands summer collection 2019-20,... Read more

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