Ethnic wear retailer Soch Apparels plans to expand its presence in the apparel market. The brand plans to open 20 stores across India this year. A majority of these will come up in South India. The apparel retail also aims to generate Rs 500 crore by FY 20.
Initially, known as a pure ethnic player, Soch, today has transformed into a designer brand that retails fusion products such as tunics, palazzos, fusion suits and stoles, apart from traditional staples such as salwar kameez, kurtis and saris. The brand plans to double its touch points in next few years. A crucial part of this expansion will be targeted in South India and tier II and III cities. At present, the brand operates 130 outlets across 45 cities in India. Of them, 84 stores are located in South India. In the Telugu states of Telangana and Andhra Pradesh, it has 17 outlets with Hyderabad alone accounting for seven outlets.