Mumbai-based SOCH Group has launched the first of its kind omni-channel sales platform ‘This or That’ (ToT) wherein a startup brand can showcase its products and reach out to their customers. It offers an experience, in which physical shopping and digital technologies interact with each other.
The group, which has so far been funding this platform via internal accruals, has planned to look for no further funding for the next two years. It aims to tap at least 70,000 companies by 2023 and a seven-fold growth in the next 10 years.
The group believes that this new initiative has an edge over others as startups are bringing in new innovations and uniqueness which are somewhere missing among the products manufactured by bigger outfits.
ToT will launch with 250+ brands onboard ranging from industries like fashion & lifestyle, food & beverages, beauty & wellness, furnishing & décor, sports & nutrition.
ToT is also bringing back the satisfaction of bargaining for its customer. It also encourages them to order product samples for free and lets a customer try and compare products before they can purchase.