Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Social commerce to redefine shopping experience in the next five years

Social commerce to redefine shopping experience in the next five yearThe rise of social commerce, e-commerce and selling facilitated by social media- has made the experience of shopping convenient for consumers. However, this ease comes with an uncertainty as these platforms likely to disappear into thin air within just a few days of their formation. These social platforms not only increase the number of transactions between brands and consumers, they also handle their logistics, returns, payments, COD, disputes. Platforms like GlowRoad, along with Meesho and Shop101, operate through a B2B2C model where the reseller sends product images and description to potential buyers via social media. The reseller can add his profit margin once the end-customer chooses his product. He then adds the buyer’s address and after choosing a payment option, orders the product.

Reseller platforms like Meesho and Shop101 help create entrepreneurs and homepreneurs, others like CoutLoot help offline sellers go online with ease and without making any investment.

Push marketing helps acquire new customers

Social commerce platforms attract people from smaller cities, towns and villages as their applications are available in various vernacular and regional languages and the interface is simpler. They use a push marketing strategy, where the product is promoted on people’s phones using social media. This reduces the cost of their customer acquisition for these platforms.

Since these platforms target smaller cities and towns, they sell non-branded and cheaper products such as fashion and apparel, FMCG goods, beauty and grooming products, electronics, wearables and daily need products among other things.

Facilitating conversation between buyers and sellersSocial commerce to redefine shopping experience in the next five years

Social commerce platforms develop a trust factors amongst its consumers through platforms like WhatsApp, Facebook and Instagram. They facilitate conversation in a local language and through features such as check-out and offering video-based product experiences. This allows the seller to provide his buyers with more information about the product. On the other hand, it allows the buyer to bargain over the price of the product. The auto translate feature in apps translates the language to local language which leads to the parties trusting each other.

Challenges faced

Despite these benefits, social commerce also has its share of challenges. At times, buyers buy their products directly from the website which makes the name of the resellers known to them. These platforms therefore, need to ensure that their name does not appear anywhere in the transaction process. They need to protect the interest of their resellers.

Another challenge that such platforms face is of shipping their products to smaller cities and towns. They are also responsible for handling and dispersing cash in the hands of the platform. Delivering products with low monetary value further adds to the operational burdens of these platforms.

Around 93 per cent of total commerce happening on these platforms is for unbranded products which makes them a pioneer of this largely untapped category in India. Such platforms are popular in China which sees a 63.2 percent year-on-year growth in them. One such platform Pinduoduo has become the country’s third largest app in just three years since it started. Its average order value is $6, as compared to $30 on competitors Taobao and Tmall. India too is witnessing similar growth which may reach heights in the next five years.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

109 F to expand retail footprint

109 F to expand retail footprint

Launched in 2006 by Creative Lifestyles, 1090F is a leading women’s western wear brand. In a relatively short span of time, the brand has seen tremendous success in overseas markets... Read more

Kiabza - Decluttering wardrobes and monetizing them

Kiabza - Decluttering wardrobes and monetizing them

Actress Evelyn Sharma is taking her the next step towards responsible fashion. To buy only second-hand clothing is her New Year’s resolution for 2020, and it’s an easy one she... Read more

Employment generation to fuel garment industry growth in India

Employment generation to fuel garment industry growth in India

According to Axel Baumanns, Product Management and Sales, Kannegiesser, the garment industry in India is suffering. Speaking at the recently held GTE exhibition, he said, “Countries like Bangladesh, which proves... Read more

Tier II cities driving sportswear market in India

Tier II cities driving sportswear market in India

Tier II and III towns in India are driving demand for sportswear. The main factor behind this is the growth in e-commerce sales. A host of smaller cities, those like... Read more

Automation increasing efficiency, transparency and sustainability amongst garmen…

Automation increasing efficiency, transparency and sustainability amongst garment manufacturers

The Indian subcontinent is moving towards automation as it reduces the overhead cost per unit of garment. People are investing in garment production need to be aware of these processes... Read more

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail (ABFRL) plans to open more than 500 outlets this year. As of now, there are some 3,000 outlets. ABFRL is the country’s largest clothing firm... Read more

LFW Summer Resort 2020: Celebrates fashion with sustainability

LFW Summer Resort 2020: Celebrates fashion with sustainability

Mumbai hosted the Lakme Fashion Week Summer/Resort 2020 from February 12 to 16. An exuberant celebration of fashion this edition showcased an amazing level of creativity from eccentric summer prints... Read more

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brand…

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brands

After working as a brand consultant for two decades, Nischal Puri launched Artimas Fashions in collaboration with popular Kolkata-based hosiery manufacturer Lux Industries. His aim was to build an aspirational... Read more

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Despite its Indian debut happening at a difficult time, Japanese retailer Uniqlo received a warm welcome with around 400 people lining up at its store on its opening day. The... Read more

CMAI announces a new initiative, Vendor Sourcing Fair

CMAI announces a new initiative, Vendor Sourcing Fair

A new initiative of the CMAI, the Vendor Sourcing Fair will be held at the Hotel Sahara Star, Mumbai from April 22-23, 2020. “This fair will facilitate vendorship business between... Read more

MOST POPULAR NEWS
Go to top