Arcley has been growing close to 100 per cent year on year and is currently selling about 5000 units a month. This sportswear brand, launched in 2015, bridges the gap between domestic brands that target the price-sensitive market and global brands that serve the premium market. It is one of the few brands that launches its customized sports apparel as per the needs and demands of customers. It delivers affordable and high quality products.
Right now Arcley is available only in Haryana and Delhi and this year would be entering about three or four states. The product portfolio will be widened and some exclusive lines will be launched.
Athleisure is now a global phenomenon. The category is growing at a faster rate than other apparel categories. In fact, India is the largest contributor to the Asian sportswear industry. With millennials having high aspirations, the sportswear industry is undergoing numerous changes adding new brands and new categories.
Retailers too are willing to give shelves to a new brand. This change is happening not just in metros in non-metros too. In 2016-17, athleisure grew at 20 to 25 per cent annually in the global active wear market.