Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Spykar to enter denim athleisure

Fashion denim player Spykar is entering the denim athleisure and footwear segment. The brand is now present in 700 shop in shops and 700 multi brand outlets across 350 cities pan-India. There are 250 Spykar standalone stores spread over 130 or 140 towns all across India. The plan is to spread to 200 cities in the near future. About 30 or 40 exclusive brand stores will be added every year. Likewise the brand is strengthening its presence in e-commerce platforms.

Last fiscal, Spykar closed at Rs 550 crores of retail sales. This year the aim is to finish at Rs 700 crores. The brand is being worked upon to make it more appetising and resonate even better with the target audience. Spykar is a homegrown brand, from day one it has created fits, trends and designs keeping the Indian consumer in mind.

Spykar, which opened in 1992, is known primarily for men’s casual wear, particularly denims. Nearly 82 per cent of its turnover comes from men’s wear. About six per cent is from accessories. The aim is to take up women’s wear contribution between 20 and 22 per cent by 2020.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Myriad Activewear: Innovations, new product categories to pep up growth

Myriad Activewear: Innovations, new product categories to pep up growth

“The market should grow as fitness fad is taking over to find that sweet spot in fashion and fitness,” says Sunishka Goenka, Creative Director and Founder of athleisurewear brand Myriad... Read more

Etailer Zapyle makes luxury clothing affordable

Etailer Zapyle makes luxury clothing affordable

As competition in Indian e-commerce market heats up, Zapyle, joins online players Myntra, Jabong, Koovs, Limeroad to offer personalised service experience to its customers. The e-tailer plans to make luxury... Read more

More and more Indian fashion brands take to GOTS certified textiles

More and more Indian fashion brands take to GOTS certified textiles

Actively engaged in educating and encouraging the use of certified organic clothing in India, international eco-label Global Organic Textile Standard (GOTS) is the stringent voluntary global standard for the entire... Read more

Patanjali Paridhan makes aggressive expansion plans

Patanjali Paridhan makes aggressive expansion plans

Homegrown apparel brand Patanjali Paridhan, backed by yoga guru cum entrepreneur Baba Ramdev aims to integrate technology and fashion together, to offer globally competitive merchandise at affordable rates. The brand,... Read more

Organic cotton brand Satva Living to add a core range and menswear collection

Organic cotton brand Satva Living to add a core range and menswear collection

Representing a satvic life, the spring/summer collection of Satva Living is inspired by the crystals and minerals that draw out negativity from body and soul, and allow positive energy to... Read more

Tantra brings a new range of t shirts for babies

Tantra brings a new range of t shirts for babies

Rajiv Ramchandani, Director of the T-Shirt brand Tantra believes that the T-shirts segment in India offers non-stop scope for creativity. “The segment, with its various sub-categories and age-wise demarcations, is... Read more

Indian retail may triple in size

Indian retail may triple in size

The Indian retail market is expected to triple in size by fiscal ’25. Food and grocery and the apparel segments are likely to witness a compound annual growth rate of... Read more

Online to offline paves the way for omnichannel retail in India

Online to offline paves the way for omnichannel retail in India

E-retailers are becoming increasingly aware of the importance of offline activities to attract new or re-engaging existing consumers. A recent study indicated around 95 per cent of retail sales are... Read more

Reliance takes small stakes for a larger goal in India’s ecom space

Reliance takes small stakes for a larger goal in India’s ecom space

The e-commerce market is heating up with a new competitor ready to challenge the supremacy of the Amazon. Reliance Industries owner Mukesh Ambani is piecing together a $2.5 billion strategy... Read more

Steady ad and marketing investment to fuel growth of branded apparel segment

Steady ad and marketing investment to fuel growth of branded apparel segment

Fuelled by the festive season, branded apparel makers reported a steady increase in profit margins in the December quarter. As per Wazir Advisors, Aditya Birla Fashion & Lifestyle reported a... Read more

MOST POPULAR NEWS
Go to top