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Spykar to enter denim athleisure

Fashion denim player Spykar is entering the denim athleisure and footwear segment. The brand is now present in 700 shop in shops and 700 multi brand outlets across 350 cities pan-India. There are 250 Spykar standalone stores spread over 130 or 140 towns all across India. The plan is to spread to 200 cities in the near future. About 30 or 40 exclusive brand stores will be added every year. Likewise the brand is strengthening its presence in e-commerce platforms.

Last fiscal, Spykar closed at Rs 550 crores of retail sales. This year the aim is to finish at Rs 700 crores. The brand is being worked upon to make it more appetising and resonate even better with the target audience. Spykar is a homegrown brand, from day one it has created fits, trends and designs keeping the Indian consumer in mind.

Spykar, which opened in 1992, is known primarily for men’s casual wear, particularly denims. Nearly 82 per cent of its turnover comes from men’s wear. About six per cent is from accessories. The aim is to take up women’s wear contribution between 20 and 22 per cent by 2020.

 

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