Spykar is introducing a revolution in the men’s underwear category with their latest launch – Underjeans; innerwear with the soul of jeans.
Through this innovation, Spykar endeavors to recreate the same phenomena for the most neglected, unspoken and the most taken- for- granted garment in a man’s wardrobe: “the underwear”.
The range has been specially designed using an exclusive technique of 4 ways Lycra mesh, and combined with extra fine fabric for better breathability. The brand will introduce briefs, boxers, vests and tracks. Underjeans has been launched on social media as a new entity and exclusively on Amazon and will be launching on Myntra and Flipkart in the coming weeks.
The marketing campaign for this product showcases its comfort and style element through a mix of traditional and non-traditional mediums like outdoor hoardings and social media activities.