Grasim Industries has appointed Srishti Sawhney as the president and global brand head for Pulp & Fibre business. In her new role, Sawhney’s mandate will be to strengthen and enhance the communication and branding of the ingredient brand Liva, the company said on Monday.
Sawhney will also chart out the strategy to showcase the dynamism of product and capitalise on opportunities that would result in exponential growth. There will be key focus on collaboration and partnerships that will further solidify the brands positioning and key offerings.
Srishti has previously handled and been a key player in the marketing and communication strategies of top companies and brands like Spark44, Jaguar Land Rover India, Audi India, DY&R, JWT, Leo Burnett & McCann, in that order.