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11 April 2022, Mumbai:
Aslee is a word from the Hindi and Nepali language that translates to Real.
It reflects its attitude towards life and work, the focus on building real, durable, ecologically responsible, and fashionable products.
It is an independently-run entity and everything we do is to bring you better, more sustainably made higher-quality lifestyle products.
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Good brands have charm.
Great brands have souls.
Nitij Singh, who co-founded the startup Aslee with Zoya Wahi is quite proud of their initiative.
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KEY DIFFENTIATOR
Packaging waste is a very visible part of the environmental issue.
Its Fabrics
Breathable Bamboo
Many rural Asian communities rely on Bamboo agriculture for work and it is great for the planet because it requires minimal water for growing.
Know More Holistic Hemp
The Hemp plant has been around in Nepal and India for centuries. This plant grows faster than other similar plants and is naturally resistant to fungus.
Know More Native Nettle
The miracle Himalayan plant called Himalayan Nettle is also known locally as ‘Allo’ or 'Bicchu Booti'. The fabric made from this plant stays cool in the summer and warm in the winter.
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CREDITS: Aslee (The news article has not been edited by DFU Publications staff).
