23 May 2022, Mumbai:
Women’s fashion brand Bostreet has launched its first collection exclusively on fashion e-commerce platform Myntra with over 1000 styles.
As per *a Fashion Network report, the collection includes dresses, tops, co-ords, trousers, T-shirts, denims, skirts and shorts.
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It targets Gen-Z and early millennial shoppers to make inroads in the lucrative women’s fashion segment and expects its affordable prices to drive sales.
KunalAbhishek, the Co-founder, says, Myntra has a huge consumer base of young shoppers. This makes it an ideal launch platform for a fashion brand like ours.
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Bostreetaims to strike a perfect balance between inexpensive and stylish clothes for young buyers.
Bostreet primarily launched as Stargate Club in early 2020. The brand has revamped to cater to its new generation of consumers and launched its app and website recently.
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CREDITS:* A Fashion Network report
