07 October 2022, Mumbai:
During the first phase of the e-commerce festive season sale Flipkart had a market share of 62 per cent in terms of gross merchandise value (GMV) or total value of items sold. So says Redseer. Walmart-backed e-commerce platform Flipkart’s group companies are Myntra and Shopsy. In terms of order volumes, Flipkart group companies held a market share of 49 per cent.
Mobile as a category continued to lead GMV share, contributing to 41 per cent of the GMV, translating to 56,000 mobiles sold per hour. Fashion contributed to 20 per cent of GMV, which grew 48 per cent year on year from the last festive season. The sale period saw the highest growth in sales of mobile phones over business-as-usual with a 7X spike in the category, followed by a 5X growth in the sale of electronics and large appliances and a 3X growth in fashion as a category. The share of cash-on-delivery orders stood at nearly 47 per cent for the first phase of the online festive sale in 2022 compared to an estimated 60 per cent in 2019.Festive sales during Covid and the following year had seen a dip in the number of cash on delivery as people refused to transact in physical currency.
