Mamaearth parent co: Wow! 1st unicorn of Indian Start Up universe in '22

Mamaearth parent co: Wow! 1st unicorn of Indian Start Up universe in '22

03 January 2022, Mumbai:

With the latest funding, Mamaearth parent gets the tag of joining the very first unicorn of 2022, valued at $1.2 billion The round also gave employees an opportunity to monetise their vested employee stock ownership plans (ESPOs).

The round witnessed participation by Sofina Ventures SA, the Belgium-based investment company, and Evolvence, a UAE-based India-focused fund. The round also gave employees an opportunity to monetise their vested ESOPs.

Honasa co-founder and Chief Executive Officer Varun Alagh claim their flagship brand Mamaearth is a leader in the D2C personal care segment and The Derma Co is set to chart out its success story.

D2C start-up Mamaearth becomes the first unicorn of 2022 with $52 mn round  | Business Standard News

The company envisages using the funds towards expanding its portfolio of personal care D2C brands venturing into new categories.

Incidental to the launch of Aqualogica, a hydration-based skincare brand, the company has entered a diverse new segment catering to unique requirements of Indian skin and tropical weather.

 

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