22 March 2022, Mumbai:
Social commerce platform Meesho, largely known for selling unbranded products is looking to enter the branded products category as it expands its direct-to-consumer e-commerce business According to sources familiar with the company about 80% of Meesho's users and 65% of transacting users are from its direct selling business.
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Now, it is looking to capture a larger wallet share by going after "affordable brands" in categories like beauty and electronics, sources aware of the matter said.
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The category is being called Meesho Brands.
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CREDITS: ET dated 22-03-2022 (The news article has not been edited by DFU Publications staff).
