30 April 2022, Mumbai:
Flipkart’s fashion arm Myntra has teamed up with Swedish fast-fashion brand H&M to launch the online shopping event ‘Myntra Brand Fest.
The online shopping event will give customers 15 percent off on summer styles to celebrate the launch of H&M on the platform.
It will promote the brand’s summer collection.
ALSO READ Myntra launches Style Squad to curate collections and content for consumers
Myntra has also launched numerous international brands on its platform.
On April 29, the e-commerce company launched the Australian womenswear brand Forever New on its platform with a selection of summer dresses and separates.
Another recent international brand launched by Myntra includes the JC Collection, which retails a selection of more formal and office-ready women’s dresses.
RELEVANT NEWS Despite persistent retail limitations, H&M returns to pre-pandemic sales levels
Turkish brand Trendyolwas also launched on Myntra on April 28 with a selection of neutral-toned womenswear including summery coats and smart-casual separates.
Other recent international launches include US brand Guess, FreesoulWorld, Nakd, and True Religion.
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