27 April 2022, Mumbai:
Fashion e-commerce major Myntra has partnered with Italian brand Freesoul to launch the brand in the Indian market.
The brand will have a brand store on the Myntra Mall, apart from being featured on Myntra Studio and M-Live, Myntra’s social commerce platform.
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Founded in 1994, Freesoul is a high-fashion brand that sells denim, athleisure, sportswear, and tailored garments.
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“Freesoul’s unparalleled affiliation with Myntra will allow the model to achieve and interact with its numerous target market in India and amplify its presence within the nation in the direction of fashion-conscious males, with affinity in the direction of premium trend manufacturers, that look to Myntra for his or her trend wants,” the net trend retailer, a part of Walmart-backed Flipkart Group, mentioned on Tuesday.
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CREDITS: Mint Indian Retailer Dhansutra Fashion Network Pehal News (The news article has not been edited by DFU Publications staff)
