07 April 2022, Mumbai:
The Flipkart Foundation was established and launched by the Flipkart Group, a significant e-commerce business, with the goal of facilitating an inclusive, egalitarian, empowered, and sustainable society in India.
Flipkart Group's efforts to create possibilities for ecosystem partners and convenience to stakeholders through a technology-led digital commerce model will be continued by the Foundation.
This would enable the objective to promote a grass-roots, at-scale, and institutionalized effect for sustainable livelihoods and growth prospects for the poor in India to be realized.
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Flipkart Foundation aims to drive transformational work by collaborating with a wide range of stakeholders, including government agencies, non-governmental organizations, and community leaders, in four key areas: market access to underserved and underrepresented sections of society for sustained growth opportunities for entrepreneurship and livelihood; skill development; community development; and environmental responsibility.
The Flipkart Foundation aspires to positively influence 20 million lives directly and indirectly in the next decade by focusing on rural regions and giving fair access to growth opportunities for women and other disadvantaged populations.
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The Flipkart Foundation is funded by grants from the Flipkart Group and through the 'Charity Checkout' function accessible on Flipkart platforms, which makes charitable giving simple and seamless.
In the presence of Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group, Krishna Raghavan, Chief People Officer, Flipkart, and others, the Foundation was formally launched in New Delhi by the Union Minister for Social Justice and Empowerment, Dr. Virendra Kumar, Union Minister of State for Micro, Small and Medium Enterprises, Bhanu Pratap Singh Verma, Minister of State for Rural Development, and Minister of State for Consumer Affairs, Food and Public Distribution.
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CREDITS: Apparel Resources.
