19 July 2022, Mumbai:

Flipkart has announced a partnership to launch the very first NFT drop at FireDrops, which is a Web3-focussed feature that will go live on Flipkart starting July 22.

RELATED NEWS .  Flipkart group: Shopsy drives customer traffic 

ALSO READ Flipkart launches 24X7 live commerce with EORS 2022 

Flipkart, with its FireDrops platform, is looking to expand its offerings from physical items to virtual assets as well.

“Innovation and foray in the WEB3SPACE are focused towards driving engagement between brands, businesses, enterprises, and their communities.”

CREDITS: Gadgets360 (The news article has not been edited by DFU Publications staff)

Join our community on Linkedin

19 July 2022, Mumbai:

India’s e-commerce platform, Snapdeal, will debut on the Open Network for Digital Commerce (ONDC) next month. The company entered into the onboarding agreement to join the ONDC platform earlier this month.

Teams on both sides are close to completing the technical integration needed for a pan-India launch by the middle of Augus.

RELATED NEWS .  Snapdeal’s delivery volumes up

ALSO READ ONDC: Intends To Digitize Value Chain

ONDC (Open Network for Digital Commerce) intends to enable Kirana and the value chain to run digital storefronts transparently with broader logistics and inventory options, analysts posit as the pilot continues in the early days. The open network for digital commerce (ONDC ). The government-backed initiative aimed at curbing digital monopolies is working on a framework for an in-house settlement system.

Snapdeal targets value-seeking, mid-income, price-conscious buyers. As offices re-opened tentatively during the year, demand increased for smart casual clothing such as chino pants, elasticized jeans, collared T-shirts, linen tops, long dresses, A-line skirts, and other relaxed fits.

CREDITS: CNBC

Join our community on Linkedin

09 July 2022, Mumbai:

Inspired by the needs of health-conscious individuals, the multi-brand e-commerce platform Nykaa Fashion has launched its first underwear and athleisure brand for men, Gloot.

With this new brand, Nykaa Fashion aims to redefine an oft-ignored space when it comes to men's requirements by combining comfort and technology in a way that is kind to the planet. The underwear range starts from Rs 499 & athleisure from Rs 899.

Most men's underwear options available today cause a certain degree of uneasiness and discomfort. Everyday issues like the underwear riding up, odor and hygiene, or even the unavailability of options in the active underwear category have established this as a norm.

Coupled with a lack of understanding of underwear like the difference between the trunk, boxer briefs, or briefs, and the importance of picking the right size - the perfect underwear almost sounds like a lifelong toxic relationship.

RELATED NEWS   Nykaa: Pat Mcgrath Labs Partnered In India

ALSO READ  Nykaa hosts first Investor & Analyst Day

Gloot comes in to bridge the gap and provide a game-changing end-to-end solution to all men's innerwear and activewear woes!

After testing the reimagined product pattern on various body types, the new ergonomic pattern of Glootat the crotch and back allows it to stay in place. The innovative 4-way stretch blend is made of cotton and reconciles the durability of cotton with the suppleness of Tencel. This unique blend is buttery soft and maintains color even after multiple washes.

The Move-N-Chill with Smooth Anti-bulge Comfort (SAC) tech is ideal for workouts and sports and the Clean Series features Tees, Polo, Shorts, and Joggers which make today's transitional lifestyle easy, by incorporating stainresistant and anti-odor functionalities.

Advertise in FAIR EXPRESS 2022

Join our community on Linkedin

04 July 2022, Mumbai:

Tata UniStore, jointly owned by Tata Industries and its retail venture Trent, plans to integrate Tata’s online retail platform Tata Cliq with Tata Nieu super app, a subsidiary of Tata Digital to consolidate its major ecommerce ventures under this entity. Having exited its consumer electronics business, Tata Cliq has integrated its consumer electronics, smartphones and appliances division with Croma, Tatas’ flagship consumer electronics retail chain

A primary entity of the company Croma will enable sales of electronics on Tata Neu app. The holding company of Infiniti Retail, which owns Croma, was recently changed from Tata Sons to Tata Digital which also acquired e-grocer BigBasket and e-pharmacy 1mg over the last year.

The Croma app is now only available on Tata Neu. It will continue to be an independent online seller as well.

Tata Cliq, too, will now move under the Tata Neu app. The move will enable the Tata Group to strengthen Tata Neu business and integrate similar businesses under one single umbrella for scale.

Advertise in FAIR EXPRESS 2022

Join our community on Linkedin

08 July 2022, Mumbai:

E-commerce business Meesho is using artificial intelligence (AI) to customize its offerings to shoppers across the country by adding personalized language and search features.

The company is exploring machine learning to predict how people spell keywords to enable them to find their desire garments easily, says Vidit Aatrey, CEO.

RELATED NEWS . Meesho: Record high orders in 'Maha India Savings' Sale 

ALSO READ  Meesho: Hits 6-Lakh Seller Milestone

Since a large number of its customers come from non-metros, it has introduced regional language services on its platform. The business aims to follow a hyper-local approach to enhance its seller experience. It has over time used technologies like AI and machine learning to enhance its users’ shopping experiences, adds Aatrey.

Denoting ‘My Shop’, Meesho was founded in 2015 by IIT Delhi Graduates Vidit Aatrey and Sanjeev Barnwal. It is India’s first e-commerce shop that allows customers to shop from home with zero expense. It claims to have 17 million resellers.

Advertise in FAIR EXPRESS 2022

Join our community on Linkedin