With a vision to create a new casual wear range for youngsters, menswear brand Status Quo plans to open 18 stores across Delhi, NCR and Punjab region by 2020-21.
The brand recently launched its first store in Ludhiana. Spanning across 1,000 sq ft, the store offers an exhaustive range of fashion essentials for men, teenagers and kids. It clocked in a huge turnaround of customers within 24 hours of its launch by the Punjabi actor Sonam Bajwa along with Bobby Arora, Director of the brand. “Thrilled with the response received from our Ludhiana customers, we plan to launch many such stores in the coming year,” said Arora at the store launch.
Preview meeting to showcase SS’20 collection
Recently, the brand also hosted an elaborative preview meet to showcase its cutting-edge Spring Summer collection. Held from August 18-24, 2019 at the Novotel Resort & Spa in Goa, the preview meet was attended by over 450 retailers and distributors along with leading large format stores like Central, Shopper Stop, Lifestyle & Lulu, etc.
The Spring Summer collection of the brand offers street wear, athleisure wear and smart casuals. These are made from a variety of fabrics including mercerised, double pique, buffalo and popcorn to suit the Indian body structure. The collection offers 500 styles including denims and cargoes in the price range of Rs 399/- to 2,499/-.
Kidswear range inspired by indigo and cargo fusion
The SS’20 collection of the brand includes a kidswear range inspired by indigo and cargo fusion. Offering fashion tees, collar t-shirts, printed and knitted shirts in vibrant colors, this range smartly plays with the lightweight poplin fabric to create an easy go wear range for boys. Its prices start from Rs 349/- for core styles and Rs 1,400/- for imported fabric cargos and street wear joggers.
Established in 1998 with a collection of T-shirts, Status Quo has grown into a global fashion brand in the casual wear category. The brand is available at over 2,000 point of sales through various large format chains, online platforms and multi-brand stores in India. It has also expanded its retail footprint in countries like Africa, Middle East, Philippines and Sri Lanka.