Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Status Quo launches new store and collection

Status Quo launches new store and collectionWith a vision to create a new casual wear range for youngsters, menswear brand Status Quo plans to open 18 stores across Delhi, NCR and Punjab region by 2020-21.

The brand recently launched its first store in Ludhiana. Spanning across 1,000 sq ft, the store offers an exhaustive range of fashion essentials for men, teenagers and kids. It clocked in a huge turnaround of customers within 24 hours of its launch by the Punjabi actor Sonam Bajwa along with Bobby Arora, Director of the brand. “Thrilled with the response received from our Ludhiana customers, we plan to launch many such stores in the coming year,” said Arora at the store launch.

Preview meeting to showcase SS’20 collection

Recently, the brand also hosted an elaborative preview meet to Status Quo launches new storeshowcase its cutting-edge Spring Summer collection. Held from August 18-24, 2019 at the Novotel Resort & Spa in Goa, the preview meet was attended by over 450 retailers and distributors along with leading large format stores like Central, Shopper Stop, Lifestyle & Lulu, etc.

The Spring Summer collection of the brand offers street wear, athleisure wear and smart casuals. These are made from a variety of fabrics including mercerised, double pique, buffalo and popcorn to suit the Indian body structure. The collection offers 500 styles including denims and cargoes in the price range of Rs 399/- to 2,499/-.

Kidswear range inspired by indigo and cargo fusion

The SS’20 collection of the brand includes a kidswear range inspired by indigo and cargo fusion. Offering fashion tees, collar t-shirts, printed and knitted shirts in vibrant colors, this range smartly plays with the lightweight poplin fabric to create an easy go wear range for boys. Its prices start from Rs 349/- for core styles and Rs 1,400/- for imported fabric cargos and street wear joggers.

Established in 1998 with a collection of T-shirts, Status Quo has grown into a global fashion brand in the casual wear category. The brand is available at over 2,000 point of sales through various large format chains, online platforms and multi-brand stores in India. It has also expanded its retail footprint in countries like Africa, Middle East, Philippines and Sri Lanka.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Popular women’s lingerie maker Groversons launches first international range

Popular women’s lingerie maker Groversons launches first international range

Incepted with the aim of making comfortable and fashionable lingerie for every Indian woman, Groversons has been building a lingerie heritage for over six decades. The brand caters to a... Read more

109 F to expand retail footprint

109 F to expand retail footprint

Launched in 2006 by Creative Lifestyles, 1090F is a leading women’s western wear brand. In a relatively short span of time, the brand has seen tremendous success in overseas markets... Read more

Kiabza - Decluttering wardrobes and monetizing them

Kiabza - Decluttering wardrobes and monetizing them

Actress Evelyn Sharma is taking her the next step towards responsible fashion. To buy only second-hand clothing is her New Year’s resolution for 2020, and it’s an easy one she... Read more

Employment generation to fuel garment industry growth in India

Employment generation to fuel garment industry growth in India

According to Axel Baumanns, Product Management and Sales, Kannegiesser, the garment industry in India is suffering. Speaking at the recently held GTE exhibition, he said, “Countries like Bangladesh, which proves... Read more

Tier II cities driving sportswear market in India

Tier II cities driving sportswear market in India

Tier II and III towns in India are driving demand for sportswear. The main factor behind this is the growth in e-commerce sales. A host of smaller cities, those like... Read more

Automation increasing efficiency, transparency and sustainability amongst garmen…

Automation increasing efficiency, transparency and sustainability amongst garment manufacturers

The Indian subcontinent is moving towards automation as it reduces the overhead cost per unit of garment. People are investing in garment production need to be aware of these processes... Read more

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail plans to open 500 outlets

Aditya Birla Fashion and Retail (ABFRL) plans to open more than 500 outlets this year. As of now, there are some 3,000 outlets. ABFRL is the country’s largest clothing firm... Read more

LFW Summer Resort 2020: Celebrates fashion with sustainability

LFW Summer Resort 2020: Celebrates fashion with sustainability

Mumbai hosted the Lakme Fashion Week Summer/Resort 2020 from February 12 to 16. An exuberant celebration of fashion this edition showcased an amazing level of creativity from eccentric summer prints... Read more

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brand…

Focusing on innerwear and activewear, Artimas Fashions aims to launch many brands

After working as a brand consultant for two decades, Nischal Puri launched Artimas Fashions in collaboration with popular Kolkata-based hosiery manufacturer Lux Industries. His aim was to build an aspirational... Read more

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Uniqlo to strengthen Indian presence with new stores, products and initiatives

Despite its Indian debut happening at a difficult time, Japanese retailer Uniqlo received a warm welcome with around 400 people lining up at its store on its opening day. The... Read more

MOST POPULAR NEWS
Go to top