Apparel brand Stori is looking to add 24 stores by 2020 in Orissa, Bihar and West Bengal the aim is to reach a 100 stores. The value fashion chain will focus in Tier-II and III cities.
The chain, which already has a presence through almost 600 LFSs and MBOs, started their EBO journey last year and has about 15 stores currently. Deepak Agarwal, Marketing Manager, Retail, stated dealing with 100 per cent quality cotton merchandises, they are adding 2000 new styles every six months. The brand is clocking in 20 per cent to 30 per cent growth every year. In future it aims to be a leading value fashion chain in Tier-II and III markets.