Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Stori upbeat about A/W with Urban Street and women’s denim collections

Stori upbeat about AW with Urban Street and womens denim collectionsManoj Bhaiya, Stori Fashions feels, fashion is one of the most important things in life. Stori recently launched a stunning collection known as Urban Street through its casualwear brand Redflame. “The collection captures the vibes of city life through its vibrant colors, detailing and embellishments. Standing part from the other brands, the collection will definitely be the talk of the town,” states Bhaiya. Stori is also introducing a range of denims for women through its brand Dagerrfly. “Keeping ourselves updated with the international trends, we offer the best fitting jeans in the market. Our Daggerfly range will offer these best fitting jeans at affordable rates.”

Stimulating color palette and stretch fabrics

A natural-inspired stimulating palette that will react to theStori upbeat about AW with Urban Street and womens denim different winter and festive tones inspired from forest depths and the attitudes of festive celebration will be the palette.For each and every collection there’s immense design research also goes behind the creation of designs and concepts.

Another of the brand’s innovations include the launch of stretch fabrics in various categories like shirts, trousers and blazers. “We are also launching fabrics with interesting textures and ‘different’ looks. These better performance blended fibres are gaining huge popularity,” adds Bhaiya further nothing that “Merged floral prints and dense checks will continue to rule in men’s shirts.” The washed casual blazers and T-shirts range of the brand has already grown to be the trendsetters in the Indian ready to wear market.

Positive feedback from retailers

Stori Fashions is upbeat about its upcoming season as bookings for its festive A/W 19 collections are in line with its target. “Our retailers have shown good confidence in our collection which is reflected in the orders placed by them,” says Bhaiya. The slowdown in the markets, witnessed after the introduction of GST, continued last year also, as it took some time for the market to understand the process and influences. “However, the scenario has changed considerably and the new season seems promising,” says Bhaiya.

Right prices help the brand grow

Stori aims to provide an elegant but affordable clothing range. “Consumers recognize unfairly priced brands and stay away from them. “The young, aspiring educated youth of India is extremely aware of its fashion needs and appreciates realistic prices,” adds Bhaiya.

Stori attributes its success to right prices. “We do not believe in discounting as we are not an online sale driven company. Our commitments are more focused on our brick and mortar channel partners and our online presence does not effect on our strategies,” adds Bhaiya.

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Jockey India aims for steady growth with new launches

Jockey India aims for steady growth with new launches

In order to make retail partners and clients aware of its range of outwear, menswear brand Jockey India, participated in the recent National Garment Fair for the first time. “Platforms... Read more

Demand attracts many brands to women’s denim segment

Demand attracts many brands to women’s denim segment

Demand for denim wear is growing among women globally, as a recent study by NPD Group done among US women revealed US women purchased 22 million more jeans in 2018... Read more

Brands explore new strategies to make the most of omnichannel retail

Brands explore new strategies to make the most of omnichannel retail

Though six out of ten consumers use at least one digital channel for their shopping of apparels and garments, retailers still value the importance of physical stores. This is leading... Read more

‘NGF has grown in stature over the years,’ says CMAI President Rahul Mehta

‘NGF has grown in stature over the years,’ says CMAI President Rahul Mehta

The 69th National Garment Fair held from July 16 to 19, 2019 at the Bombay Exhibition Center, Mumbai hosted over 1,000 exhibitors representing around 1,100 brands. “This is a huge... Read more

Fashion retailers record a dip in sales for second consecutive quarter

Fashion retailers record a dip in sales for second consecutive quarter

Its slowdown for some of the biggest fashion retailers in India as retail giants like Pantaloons, Brand Factory, Shoppers Stop, Central and V-Mart reported less than 7 per cent same... Read more

LIVA ventures into saree category at the Kolkata Fashion Expo

LIVA ventures into saree category at the Kolkata Fashion Expo

LIVA, the new age fabric from the Aditya Birla Group, forayed into the Saree category by launching a new collection at the recently-held Kolkata Fashion Expo. Sponsored and presented by LIVA,... Read more

New brands queer the pitch for unorganised players

New brands queer the pitch for unorganised players

Women’s ethnic wear has always been the prima donna of the women’s wear segment, sitting smugly in its invincible hold over Indian women. However, hard western wear might be trying... Read more

Kidswear to evolve with a well-structured approach

Kidswear to evolve with a well-structured approach

Kidswear is evolving into an independent segment with brands adopting cool and vibrant designs in their collections. “Brands are following the right trends and carefully choosing their color combinations,” says... Read more

Pretty Secrets answers Indian women’s inner wear needs

Pretty Secrets answers Indian women’s inner wear needs

Indian women are waking up to the fact that buying lingerie is part of the essential shopping basket list and not a luxury item to be splurged on sometimes when... Read more

Parx launches sports-inspired collection for the energetic youth

Parx launches sports-inspired collection for the energetic youth

Parx, a casual wear brand known for its attitude and vibrancy has launched its autumn/winter 2019 collection. Right from its inception in 1999, the brand has been the preferred choice... Read more

MOST POPULAR NEWS
Go to top