Manoj Bhaiya, Stori Fashions feels, fashion is one of the most important things in life. Stori recently launched a stunning collection known as Urban Street through its casualwear brand Redflame. “The collection captures the vibes of city life through its vibrant colors, detailing and embellishments. Standing part from the other brands, the collection will definitely be the talk of the town,” states Bhaiya. Stori is also introducing a range of denims for women through its brand Dagerrfly. “Keeping ourselves updated with the international trends, we offer the best fitting jeans in the market. Our Daggerfly range will offer these best fitting jeans at affordable rates.”
Stimulating color palette and stretch fabrics
A natural-inspired stimulating palette that will react to the different winter and festive tones inspired from forest depths and the attitudes of festive celebration will be the palette.For each and every collection there’s immense design research also goes behind the creation of designs and concepts.
Another of the brand’s innovations include the launch of stretch fabrics in various categories like shirts, trousers and blazers. “We are also launching fabrics with interesting textures and ‘different’ looks. These better performance blended fibres are gaining huge popularity,” adds Bhaiya further nothing that “Merged floral prints and dense checks will continue to rule in men’s shirts.” The washed casual blazers and T-shirts range of the brand has already grown to be the trendsetters in the Indian ready to wear market.
Positive feedback from retailers
Stori Fashions is upbeat about its upcoming season as bookings for its festive A/W 19 collections are in line with its target. “Our retailers have shown good confidence in our collection which is reflected in the orders placed by them,” says Bhaiya. The slowdown in the markets, witnessed after the introduction of GST, continued last year also, as it took some time for the market to understand the process and influences. “However, the scenario has changed considerably and the new season seems promising,” says Bhaiya.
Right prices help the brand grow
Stori aims to provide an elegant but affordable clothing range. “Consumers recognize unfairly priced brands and stay away from them. “The young, aspiring educated youth of India is extremely aware of its fashion needs and appreciates realistic prices,” adds Bhaiya.
Stori attributes its success to right prices. “We do not believe in discounting as we are not an online sale driven company. Our commitments are more focused on our brick and mortar channel partners and our online presence does not effect on our strategies,” adds Bhaiya.