Indian shirts segment is poised for new heights in the wedding season. “We expect a huge demand for our suits, blazers, bandhgalas, Indo-westerns and partywear shirts and trousers,” says Rajnish Sethia, Managing Director, Success Menswear, which plans to launch a new collection soon. “Besides, party wear ensembles, our new collection will comprise lightweight blazers, shirts in pastel shades and cotton trousers,” he adds.
New technologies, e-commerce boosts growth
Unexplored so far, the shirts segment in India is open to new innovations and patterns, believes Sethia. “New digital technologies and increasing online presence is expanding the reach of this segment to every nook and corner of our country,” notes Sethia. Big brands are focusing on premium casual and formal shirts as they have the required machinery for making them. Small brands are focusing on designer shirts that require skilled laborers.
Sethia feels, the shirts segment is ideal for those who wish to move with changing trends and remain updated. “If new entrants innovate with changing trends and keep a check on their quality and prices, they have a huge potential to grow,” he says. “However, bigger brands stick to basic styles as these take lesser infrastructure expenses and can be produced on a large scale,” he explains. These brands are not evolving with changing trends and new market requirements.
Merging international trends with Indian tastes
Established in 1996 in Kolkata, Success Menswear offers complete wardrobe for men including suits, blazers, jackets, waist coats, shirts, trousers and denims along with value-adding accessories broadly classified into formal, casual and party-wear segments. Research is an indispensable part of the brand’s operations as it flawlessly merges international trends with Indian tastes. “We excel in fast adaptation of changing trends and putting forth finished products, instantaneously. This brings our brand and consumers on par with global trends,” Sethia opines.
Present pan India through over 25 EBOs, 375 MBOs and 50 Large Format Stores, Success Menswear now aims to open more EBOs across India, besides expanding into the Tier II and III cities.