“Inspired by the vibrant urban youth, our new collection, ‘The Metropolitan Tribe’ reflects our choice of colors, designs, fits and fabrics,” says Shalom Soman George, Marketing Manager, T Base. “The slim fittings in this collection combined with the use of innovative fabrics set the mood for the season. The jackets in this collection have cleaner cuts, giving rise to the chisel fit. Puffers and bombers dominate the collection. Color blocking is the highlight with orange and ochre pop colors reinventing the seasonal color story. We have also developed our original range of camo prints thus ensuring every T-base garment tells a story of its own,” he adds.
New designs, creativity to dominate the market
With so many players in the market, ensuring premium quality is insufficient to stay ahead of the game. Quality should be backed by innovative designs and a unique creative energy. “We have been steadily growing and our presence is increasing in different parts of India, we do not intend on slowing down,” adds George.
“With our presence increasing across India, staying close to our customers has always been our top priority,” George observes. “It has been a little more than a year since we concentrated our efforts towards online retailing. But the response is phenomenal. Hence, we are directing more into this channel for this next season,” he adds.