Ritu Kumar’s prêt line ‘Label Ritu Kumar’ has roped in Tara Sutaria as the brand ambassador for its latest Spring/Summer 19 collection. The collection, comprising stunning silhouettes and statement making styles, celebrates individuality and self-expression. It caters to the young women who know what they want, understand trends yet are not slaves to them.
The Native Spirit collection draws inspiration from imagery and art. It infuses these inspirations with romanticism and touches of Indian motifs like 3D embroidery, scarf prints and washed denims with a touch of vintage cowboy glamour. Comprising long flowy dresses, paisley motifs and geometrical prints, the new collection is functional and fashionable. Its key elements include asymmetrical hemlines, floral prints and delicate lace detailing.
The collection will be available across India & internationally in Label Ritu Kumar stores & online at www.labelritukumar.com.