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Tata’s e-commerce venture Tata CLiQ lags behind Amazon, Flipkart

Recent investment by Tata into their e-commerce venture Tata CLiQ pales in comparison to Amazon and Walmart-owned Flipkart. Latest regulatory filings show Tata invested Rs 292 crore in FY19 in Tata UniStore, the entity which owns the ecommerce marketplace.

As per the filings made to the Registrar of Companies (RoC), though this investment increased by 30 percent over FY18 (Rs 224 crore), such low investment might make winning a share in the Indian e-commerce market, difficult for Tata CLiQ.

The capital infusion into Tata UniStore was made by its two shareholders — Tata Industries, which owns 90 per cent, and the group’s retail arm, Trent, which owns the balance 10 per cent — through allotment of equity shares. The investment was made in various tranches while the last one was done on February 25, 2019, for Rs 38.6 crore, as per RoC documents.

Tata CLiQ’s strategic goal is sustainable profitable growth and the investments are in line with the demands of this industry. The company plans to build a differentiated brand in the consumer’s mind with robust investments.

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