Arvind Limited & PurFi, Global Partnership: A Giant Leap in Textile Circularity
21 November 2022, Mumbai:
Arvind Limited and PurFi Global Partner to Combat Massive Textile Waste Problem in a Giant Leap in Textile Circularity.
Significant transformations across the fashion industry have led to a dramatic rise in “fast fashion.” The textile industry generates more than 64 billion pounds of post-industrial textile waste and 284 billion pounds of post-consumer waste annually. Yet only 12 percent of textiles globally are recycled, and about one percent are upcycled.
“Sustainability and innovation are key pillars of our strategic growth. We have always centered our approach on innovative ideas and sustainable initiatives” highlighted Mr. Punit Lalbhai, Executive Director, Arvind Limited".
“Partnering with PurFi will enable Arvind to expand on our decades-long commitment to extending sustainable practices into every aspect of our business,” affirmed Mr. Ashish Kumar, President & Chief Executive Officer, Arvind Limited".
“Partnering with PurFi will enable Arvind to expand on our decades-long commitment to extending sustainable practices into every aspect of our business,” affirmed Mr. Ashish Kumar, President & Chief Executive Officer, Arvind Limited.
PurFi and Arvind will locate the first in a series of planned fiber rejuvenation facilities near one of Arvind’s manufacturing facilities in India.
The circular economy is being embraced by those who are conscious of their carbon footprint, especially younger generations who want to associate with brands that share their values.
