21 April 2022, Mumbai:
Officina39 presents at Kingpins its TrustainableTM collection FW 23, enhanced by innovative products and collaborations – also launching a new formula for its brand’s look.
Renovated style for the same, revolutionary Officina39’s attitude: this is the essence of the logo restyling that the company is inaugurating on the occasion of the tradeshow.
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“Chemistry plus creativity”: this is Officina39’s new tagline expressing the most important values at the core of the company’s approach, founded on a deep understanding of sustainability.
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“This collection explores the concept of Chemistry plus Creativity to offer a new approach to denim and colored surfaces” explains Juan Manuel Gomez, Officina39 Creative Leader. “It is made possible by rethinking the conventional path for washing and dyeing using low-impact techniques and alternative looks with Aqualess Mission and RecycromTM – the one-of-a-kind dyestuffs range patented by Officina39 which employs recycled used clothing, fibrous material, and textile scraps – and more.”
Another key collaboration is also to be showcased at Amsterdam Denim Days on April 22-23.
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