The 21st edition of the garment fair, organised by the Garment Manufacturers and Wholesalers Association (GMWA) in Hyderabad, ended on a positive note. Held from July 28-30, 2019 at the Classic Convention Three Hall in Shamshabad, Hyderabad, the three-day event featured over 500 brands.
The fair witnessed an unprecedented visitor turnout. As Pawan Bansal, President, GMWA and Proprietor, Sri Vishal Garments noted, “The footfall was much higher than that recorded in the previous few editions.” He cited the increasing credibility of his business and its improved marketing initiatives as some of the reasons for this. “The ambience of the fair has completely transformed with the exhibition space becoming bigger and number of Hyderabad-based exhibitors increasing.”
Manish Kapoor, Director, Urban Race, revealed, “We came across many potential customers who wish to initiate business with us.” Terming this edition as more productive than the last one, Kapoor expressed his plans to continue his brand’s presence in the forthcoming editions also.
Jayesh Ghosar, Proprietor, High Class, also applauded the encouraging ambience of the fair. He said, “Everything was well managed and the footfall was also encouraging. Despite the event being held far away from the city, visitors attended it in full enthusiasm,” he said.
Reaching new heights and levels
One of the biggest fairs in the Telangana state, GMWA increases its scale and size with each of its edition. “We try to reach new heights and levels with each of our edition,” added Bansal. However, he laments the fact that they have stopped organising the fashion show that they used to organise earlier. “As this fashion show interrupts our normal business flow, we decided against it this time,” he added.
Struggling with industry woes
Bansal also shares his views on the current state of garment industry. “Apart from economic slowdown, the industry stakeholders are struggling with GST laws, taxation system, demonetisation effect etc,” he says further adding that many of GST terms are not clear both to the garmenters and the government also. “This hurts the future prospects of the industry,” he added.
One of the other major exhibitors, Jockey had a big setup at the fair. This according to Ritesh Kumar, Sr RSM, helped the brand to meet not just the retailers and distributors but also the end-consumers. “Our aim was to make our retail partners and clients aware of our range of outerwear,” said Kumar.
Sunnex, a 30 year old brand from the house of Annapurna Apparels, was represented by Chandrakant Kadam, National Manager (Sales). He said, “We aim to promote our products during the fair. The brand, who participated for the first time expressed its contentment over the exposure and response it received at the fair.