The Zoom Studios, the original content arm of Zoom and Myntra have collaborated to create a first-of-its-kind, digital first, fashion influencer hunt, ‘Myntra Fashion Superstar’. To be judged by Bollywood star Sonakshi Sinha, the show is aimed at finding India’s most sought-after fashion influencer. The show is designed to provide an opportunity to fashion aficionados with a knack of creating and projecting styles and bringing forward their unique personalities, through digital and social first content.
Contestants will compete on a variety of fashion styling and digital content innovation tasks to showcase their penchant for fashion. The call to entries will be live from June 26th till July 10th, inviting video-applications through both online social channels and direct emails.
Participants need to upload a 60 second video showcasing their signature style and what they have, to be India’s first and biggest fashion superstar. The winner of the show will be crowned India’s ‘Fashion Superstar’ and will get an opportunity to have their own line at Myntra and become the face of fashion on Zoom.