The traditional Thirubuvanam silk sari has been given the Geological Indication (GI) tag. This means henceforth only weavers of the famed sari, which is traditionally handwoven with an elaborate design using pure zari yarn, can use the brand name and logo. Thirubuvanam – a small town located in the vicinity of Kumbakonam in Thanjavur — is famous for the rich tone of its silk. The specialty of the Thirubuvanam silk sari is that filature silk is used for both warp and weft, resulting in uniform and high luster. The silk is folded in the sari like an angavasthram. The product is also known for its intricate border and pallu designs which are aesthetically embellished with fine zari. The wide borders in contrast colors with intricate motif patterns are fascinating. The most popular motifs are influenced by temples, flowers, natural leaves, fruits, rudraksha beads and birds like the peacock and the parrot.
Products like the Thanjavur art plate, Thanjavur thalayatti bommai, natchiyarkoil brass lamps and swamimalai bronze have already secured the GI tag. The Thirubuvanam silk handloom weavers’ society had applied for the GI tag on April 15, 2014, for textile and textile goods falling in class 24 and 25. There are a total of five societies with more than 4000 weavers registered with them.