Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Toonz Retail introduces ‘Easy Wear’ range for fashion-conscious kids

Toonz Retail introduces Easy Wear range for fashion conscious kids 002Kids wear brand Toonz Retail’s latest collections include: kurta pajama, sherwanis, waist-coats for boys and ghagra cholis, salwaar kameez, ponchos, layered dresses, anarkalis for girls. “We have introduced the ‘Easy Wear’ range that takes care of issues faced by parents in making their kids’ wear a particular outfit,” says Sharad Venkta, Managing Director and CEO. This is a ‘ready to wear’ range. “Towards the end of this season, we plan to incorporate more black and red colors in our collection, keeping in mind Christmas,” he adds. For fall/winter, Toonz Retail will focus on layered outfits such as sweatshirt, and jackets.

Focus on entire kids’ wear range

Toonz Retail is aimed at children 0 to 12 years of age. TheToonz Retail introduces Easy Wear range for fashion conscious kids 001 offerings include: T-shirts, shirts, rompers, knit sets, top, skirts, party wear frocks, dresses, short ethnic dresses, etc. “For new born kids and infants, we have introduced soft jabla, cloth nappies, caps, mittens, etc,” Venkta informs. The brand also offers towels, wraps, napkins, etc, in baby bath range; vast range of bedding like comforters, blankets, cot beddings, pillows, mosquito net beds etc, are part of baby bedding range; carry cots, travel bags, wrappers in travel products; walkers and prams in growing needs segment; feeding pillow, U pillow in mother utility products and clippers, comb, rattlers, teethers, toys, etc in accessories segment.

Small cities drive growth

Venkta says the kids’ wear market in India is estimated at Rs 13,000 crore, of which denim wear is around 10-12 per cent. “The market, by the end of 2027, is expected to grow at a CAGR of 8 per cent,” states Venkta. Many international brands are entering the Indian market and so are MNC e-commerce players. “Rise in the disposable income along with the increase in nuclear families has created immense potential for the growth of casual wear segment,” he explains. “Leading brands are aggressively expanding into Tier II and III cities.”

Venkta points out, there is a greater demand for boys than for girls apparels though consumption is higher in girls segment. Toonz Retail is present in 65 cities. “Our core strength comes from Tier II, III towns as people from these areas are aspirational by nature.”

Toonz is expanding rapidly in other markets also. “We are opening specialty stores besides exploring unexplored places. We are focusing on cities where the reach is minimal,” he adds.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

Brands vie to grab a larger share of women’s leggings market

Brands vie to grab a larger share of women’s leggings market

The market for women’s leggings traditionally saw the predominance of small local players from the unorganized segment. However, with the entry of big brands like as Lux Industries’Lyra, Dollar’s Missy... Read more

Denim maker Sangam India continues to strive ahead with innovations

Denim maker Sangam India continues to strive ahead with innovations

“Comfort being in focus, stretch denim is taking over conventional denim,” says Ravi Taparia, Senior Vice President (Exports), Sangam India. “Heavy-weight rugged fabrics are being replaced by stretch fabrics. We... Read more

Turtle’s festive collection focuses on detachables

Turtle’s festive collection focuses on detachables

In its 25th year, Turtle, a leading menswear brand, has signed up Bollywood star Ayushman Khurana as its first-ever brand ambassador. Khurana has launched the brand’s new festive collection ‘Why’... Read more

Revolutionising fashion retail through Instagram

Revolutionising fashion retail through Instagram

With a worldwide community of over one billion users, and 25 million businesses, Instagram, the photo- and video-sharing app has changed the way we live, interact and shop. Launched in... Read more

Nitrite launches a new range for women

Nitrite launches a new range for women

Nitrite, a brand that offers sportswear, performance wear, active wear, yoga wear, gym wear, play wear and athleisure et all, recently launched a new range in women’s wear. The new... Read more

6th edition of TANTU focuses on garment and shirt making technologies

6th edition of TANTU focuses on garment and shirt making technologies

"Prabir Jana, President, TANTU, in his welcome address said the theme was chosen based on audience suggestion – the technology of shirt making – the core apparel area. He explained... Read more

Innovations, creativity at the core of Classic Polo’s growth story

Innovations, creativity at the core of Classic Polo’s growth story

“Innovation, creativity and price are driving the current casual wear market, the biggest pie of the RMG industry in India,” says Usha Periasamy, Director, Classic Polo. “Current trends in this... Read more

Unutilised capacity is slowing down denim projects in India”, Subir Mukherjee, B…

Unutilised capacity is slowing down denim projects in India”, Subir Mukherjee, Bhaskar Denim

With an emphasis on sustainability in its products and processes, Bhaskar Denim, one of the largest denim fabric manufacturers and suppliers in India, is focusing on super-stretches and indigo top... Read more

Aeropostale’s A/W ’18 Flex Denim offers 360 degree stretch, comfortable fit

Aeropostale’s A/W ’18 Flex Denim offers 360 degree stretch, comfortable fit

Aéropostale’s A/W 2018 collection reflects modern sensibilities, new innovations and the best of youth fashion. The new Flex Denim collection offers a ‘4-way, 360 degree stretch’ denim that fits better,... Read more

India’s retail sector poised for mega growth by 2020

India’s retail sector poised for mega growth by 2020

The Indian retail sector, boosted by rapid urbanisation and digitisation, rising disposable incomes and lifestyle changes - particularly of the middle-class is projected to grow from $672 billion in 2017... Read more

MOST POPULAR NEWS
Go to top