The Autumn/Winter collection of Toonz Retail is all about celebrations and parties. “Colorful, vibrant and energetic, this collection focuses on a creating a comfortable party ensemble,” affirms Shard Venkta, Managing Director of the brand. “Resembling the innocent enthusiasm of a child, these garments are heavy on style but light on the body. They offer multiple options of layering and styling as per the occasion.”
Venkta says, rather than just beating the cold, winter wear wear today aims to help consumers socialise. “The segment calls for a higher style quotient,” he says further adding, “Winter styles include more layering and warm fabrics that are light in weight, rich in look, and comfortable in feel.”
3D elements, embroidery rev up new collection
To boost its style quotient, the brand has embellished the new collection with 3D elements and embroidery badges. “Stretch corduroys have been introduced keeping in mind the comfort level of kids. The color palette comprises more of maroons, navy, mustard, subtle grays, and bright prints,” adds Venkta.
Toonz Retail has introduced many innovations this season. Some of these are: the use of plush, light weight blended fabrics and 3D elements in its designs to control the strong sensory impact on children wearing them. “Many of our designs are built upon corduroys, fleece, faux fur detailing, high density twills, brushed fabrics for sweatshirts and pullovers, quilted materials for intricate designs, etc. Also, laces and schifflis used on plush fabrics like stain/silk and georgette give the entire collection a rich feel of a festivity,” he further states.
Exploring the creative mind of a kid
Besides this collection, the brand has also launched a new concept of Superyong DIY jeans to explore the creative mind of a kid. “These jeans are available with customised embroidered patches. Kids can use these patches to design their own style by either stitching on the garment or attaching them with fabric glue,” adds Venkta.
Currently developing own online portal the primary focus of Toonz Retail remains on offline sales. The brand is available on Amazon, Baby Chakra, etc. “In future, we look forward to growing our omni channel retail presence,” Venkta sums up.