The latest A/W ’19 collection by Toonz Retail resembles the enthusiasm of a small child. Colorful, vibrant and energetic, the collection offers a comfortable party ensemble. “The collection though heavy on style is light on the body and offers more options for layering and styling,” says Sharad Venkta, Managing Director & CEO of the brand.
Building on the child’s imagination
For autumn, the brand launched a new collection called ‘Freestyle’ in its Superyoung category, while in Wowmom category it launched ‘My Waves’. “Both collections enable our kids to express their individuality. Freestyle is an outdoor range with a bright color palette, edgy, oversized and interactive designs while My Waves incorporates more pop-ups, cute motifs and bright colors. The collection resonates the creative and cute style of toddlers,” notes Venkta.
The brand also launched two new collections for winters. The Superyoung category collection is known as ‘Entangled Woods’ while Wowmom collection is known as ‘Forest Friends’. “Both collections build on the idea of mysticism and enchantment that surrounds the forests in a child’s mind. Entangled Woods collection has a darker and earthier tone to it with more intricate design. On the other hand, Forest Friends collection depicts the child’s imagination about the forests and animals with extensive use of warm colours and animals in the design.”
Besides these Toonz Retail has also launched the new concept of SuperyongDIY jeans that explores the creative mind of a kid. “These jeans come with customised embroidered patches that can be either stitched on the garment or attached on it with fabric glue,” adds Venkta.
Warm fabrics and bright colors
Focusing on warm layered fabrics that look rich and are comfortable to wear, Toonz Retail has transformed its winter silhouettes into more comfortable and easy to wear garments that ease movement and feel warm from inside. “The collection has been embellished with 3D elements and embroidery badges to make the kids look cuter,” reveals Venkta. “We have also introduced stretch corduroys that are extremely comfortable. The color palette for this collection includes maroon, navy, mustard, subtle grays, and bright prints,” he adds.
Retail expansion for future growth
Toonz Retail has over 100 EBOs across India. The brand now plans to collaborate with leading kid’s wear brands to convert EBOs into MBOs. “We also plan to expand our presence in large format stores segment,” adds Venkta. For this, it is targeting the Northern and Western regions by launching new stores in Bijnor, Noida, Jaipur, Jalandhar, Bhilwara, etc.
The brand also plans to grow its omnichannel presence. It is currently developing its online portal. The brand’s products are available on multiple e-commerce websites like Amazon, Baby Chakra, etc. “However, our primary focus remains on offline sales. We do not foresee online sales impacting our sales strategy,” adds Venkta.