Toonz Retail’s new collection under labels ‘Super Young Boys/Girls Stories’ and ‘WowMom Boys/Girls Stories’, are loaded with theme-based clothes and coordinated styling. The collections encompass three different themes: inspired by cultural travel and hand sketched safari theme to create memorable travel diaries; for sporty kids who love outdoor fun; for water babies for that perfect beach holiday. Each theme is named differently for boys and girls. The collection focus on playful and airy styles in cool breathable cotton fabrics for both babies and toddlers 0-3 years under the brand WowMom and young kids aged 3-12 years under Super Young.
Using chemical free dyes in super soft finish for soft skin, the WowMom collection comes in pastel shades and light colours going into bold prints, while it is all about bright colours in the Super Young Collection. There is a lot of excitement around the prints, caricatures, alphabets and quotes for kids. The summer collection includes shirts, tee-shirt dresses, jumpsuits, shorts amongst others, making the kids look stylish happy. Talking about the style statement, Sharad Venkta, MD & CEO, Toonz Retail states, “Wear anything which is cool, casual and goes with your personality. It should be classy, trendy and smart. The theme is inspired by coordinated styling.”
Innovation the core of new collection
With the onset of festivals and weddings, kids can dress in traditional wear with layers. Bright colours like red, maroon, gold, bright pink make for a perfect festival look for girls. Double layered anarkalis, dresses and gowns will look beautiful on girls. Light embroidery adds the much needed shimmer and bling. Girls can team these outfits with printed scarves, which would keep them warm. For boys, casual pants with shirts or stylish denims teamed with nice jackets make for a perfect evening look. In traditional wear, they would look cute in dhoti kurtas, and sherwani’s which can be worn over vests keeping them warm, informs Venkta.
Speaking on future trends Venkta says, “Under our concept ‘Denim Dairies’, we try to connect with our target group, making it fun and engaging. This year, we are going to introduce New Fits, Emoji Highlights and innovative packaging with DIY features. Also, along with clothing, we will enter sports merchandise.”
Sales expanse post GST
He is confident GST related teething issues will slowly fade and the market will be ready for festive buying. With lower taxes in the lower price slabs, customers are sure to gain and buying will increase. With one tax, movement of goods will be faster and reach consumers quicker which will boost sales, feels Venkta. Talking about the discounting, he adds, “At Toonz Retail, we believe in offering heavy discounts to attract online and offline customers. The strategy is simple. Besides selling our current fashion, we also look forward to launching new season’s collection.”
The company plans to concentrate on smaller town where customers are aspirational. Delhi, Rajasthan, UP, Maharashtra and Karnataka are its primary markets where it has maximum presence. The plan is to expand retail presence in these states. As far as new products are concerned, he says, “We are expanding our infant range as the category has a lot of potential. We are creating a complete range of products – around 130 products – under the WowMom brand for infants, which includes products for new born to three year olds. The second product category we are entering into is sports and this will be for an older age group kids. Under the infant range, the company will be introducing baby snuggle wrap, double terry, hood toy, baby nappy, diaper bags, baby dry sheet, shorts and pyjamas, sleepsuit, to name a few. The sports range will include products like tennis ball, cricket ball and swimwear.