15th September 2021, Mumbai:
Bollywood actress Kalki Koechlin has been roped in as the brand ambassador for multi-brand luxury online platform Tata Cliq for its new campaign and film ‘The Luxe Life’ as part of the business’ ‘digital first’ strategy. Tata Cliq’s new campaign will promote its ‘Slow Commerce’ retail philosophy.
The campaign starring Koechlin will first be launched across Tata’s digital channels before being broadcast offline as part of the business’ focus on online sales and customer acquisition.
The new campaign aims to create a strong link between luxury and slow, considered living. Koechlin takes time to browse Tata Cliq Luxury’s premium clothing and accessories options before making her selection and the idea of craftsmanship as luxury is also highlighted. The film was created in collaboration with creative agency Havas Worldwide India.
Tata Cliq is the flagship digital commerce initiative of the Tata Group. It is a multi-category e-commerce platform, operating across categories such as fashion, footwear and accessories, electronics and luxury.
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