Feedback
A pioneer B2B media and publication platform connecting with Fashion Brands & Retail in India

Tribes India partners Ritu Beri to promote tribal crafts

Tribes India has associated with Ritu Beri. The aim is to promote Indian tribal crafts and culture. This is a partnership between one of India’s finest designers and the nation’s biggest promoter of tribal craft and culture. Ritu Beri has proposed a wide range of initiatives to mainstream tribal art form – creating a tribal museum, promoting a wall art festival, organising expositions promoting niche aspects of tribal art, organising fashion shows worldwide, re-modeling tribal products, tribal stores and packaging, introducing marketing strategies, organising a tribal parade, among several others.

Tribes India has more than a 100 showrooms all over India, which provide artisans the platform for marketing and promotion of their products. Tribes India is a part of Trifed, a family of over 1,50,000 tribal master craftsmen and craftswomen who, through their traditional methods, produce state of the art handlooms and handicrafts in deep natural forest areas of the country where they reside. Their access to large markets is therefore restricted, coupled with the constraints of marketing. Ritu Beri is expected to help make Tribes India a household name with her demonstrated and well-established expertise in the fashion world, her experience of working with different countries across the globe, and her ability to adapt to a region's culture and touch the hearts of the locals.

 

LATEST TOP NEWS
  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10

COVID-19: Indian fashion designers seek banks’ help to recover losses

COVID-19: Indian fashion designers seek banks’ help to recover losses

The biggest crisis till date for the apparel and fashion industry, the COVID-19 outbreak is also likely to have a deep impact on Indian designers. As Sandeep Khosla of prominent... Read more

CMAI survey reflects a bleak future for the industry post-lockdown

CMAI survey reflects a bleak future for the industry post-lockdown

Deeply concerned with the economic impact of the lockdown caused by COVID-19, CMAI conducted a survey among members to find out how they were facing the current circumstances; what is... Read more

Digital platforms become the new modes of interaction for Indian brands

Digital platforms become the new modes of interaction for Indian brands

Brick and mortar retailers across India have adopted a guarded approach to the massive growth of e-commerce platforms in India. However, to address the concerns of all parties including consumers,... Read more

Brands face near term losses as retailers shut stores due to COVID 19

Brands face near term losses as retailers shut stores due to COVID 19

With the COVID -19 virus rapidly crawling into the skin of humanity worldwide, apparel brands and retail companies are likely to be severely impacted in the near term as government... Read more

India’s e-commerce competition heats up as Reliance joins the race

India’s e-commerce competition heats up as Reliance joins the race

The Indian e-commerce sector, which saw several ups and downs in the past decade, has completely transformed the shopping patterns of consumers. Though the sector’s growth slowed around the middle... Read more

Coronavirus threatens retail jobs, revenue growth in India

Coronavirus threatens retail jobs, revenue growth in India

The Retailers Association of India (RAI) says, COVID-19 pandemic amid an economic slowdown has hit revenue at Indian retailers selling non essential items like clothes and jewellery by 75 percent... Read more

Despite FDI relaxations, single brand retailers choose local partners for India

Despite FDI relaxations, single brand retailers choose local partners for India

The Department for Promotion of Industry and Internal Trade (DPIIT) recently clarified that single brand retailers, owned by foreign companies, can fulfill their local sourcing requirements by procuring goods produced... Read more

Tracking the imaginative approach to a Fabindia's evolution

Tracking the imaginative approach to a Fabindia's evolution

Shubha Patvardhan, Professor of management at the UD’s Alfred Lerner College of Business and Economics, and J Ramachandran from the Indian Institute of Management Bangalore in their award-winning paper ‘Shaping... Read more

Tjori dedicates itself to beauty and strength of traditional Indian heritage

Tjori dedicates itself to beauty and strength of traditional Indian heritage

With its rich traditions and culture, love for ethnic wear never fades in India. Though many new trends and styles have been introduced lately, ethnic wear continues to be the... Read more

With innovative collections, Lotto to focus on retail expansion in Tier II, III …

With innovative collections, Lotto to focus on retail expansion in Tier II, III cities

With its name derived from the last name of its founders, Lotto is synonymous with technological and design innovation in the world of sports. The brand has created a niche... Read more

MOST POPULAR NEWS
Go to top